Wembley set to be renamed in EE deal

Wembley could be RENAMED as FA consider shock 8m rights deal for the home of football

By
John Drayton

PUBLISHED:

07:16 GMT, 18 January 2013

|

UPDATED:

08:16 GMT, 18 January 2013

The Football Association are considering renaming Wembley Stadium in a controversial move that will outrage fans.

In a deal worth a reported 8million-a-year, the historic ground will be known as 'Wembley Stadium in association with EE' in a tie in with the mobile phone operator.

The FA agreed a similar deal for the FA Cup, which is officially known as the FA Cup Sponsored By Budweiser.

Rebrand: Wembley Stadium supported by EE looks set to be the new name of the famous London ground

Rebrand: Wembley Stadium supported by EE looks set to be the new name of the famous London ground

Wembley

According to the Daily Telegraph, the FA insisted that naming rights, in the way Arsenal's stadium is known as the Emirates, were not up for grabs and that 'Wembley' had to remain in place.

Wembley has a number of current commercial deals including a deal with Carlsberg as the 'Official Beer of Wembley Stadium'. EE was formed when Orange and T-Mobile merged in 2010.

The FA has been seeking a lead sponsor for the stadium since it was opened in 2007 and the original stadium, built in 1923, was known as the Empire Exhibition Stadium.

With a capacity of 90,000, Wembley is the second biggest stadium and Europe and cost 757million to build.

The stadium also hosts major rugby league games, including the Challenge Cup and International Rugby League. The stadium has also played host to the NFL.