Tag Archives: sponsorship

B&Q pull out of deal with Football League over title sponsorship

EXCLUSIVE: Football League's attempt to hammer out a deal with B&Q break down

By
Charles Sale

PUBLISHED:

16:25 GMT, 23 April 2013

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UPDATED:

16:34 GMT, 23 April 2013

The Football League have suffered a huge setback after potential new title sponsors B&Q suddenly pulled out of negotiations.

The DIY chain had been expected to sign a three-year contract worth 21m to replace nPower as the backers of all three Football League divisions from the start of next season.

But talks broke down on Monday with the Football League unaware why B&Q, who had previously shown huge enthusiasm for the sponsorship, had changed their mind at the last minute.

No go: B&Q have pulled out of a deal to become the Football League's title sponsors

No go: B&Q have pulled out of a deal to become the Football League's title sponsors

Turning off the lights: NPower's sponsorship of the Football League will come to an end this summer

Turning off the lights: NPower's sponsorship of the Football League will come to an end this summer

Fresh deal: Domino's Pizza are in the mix

Fresh deal: Domino's Pizza are in the mix

The disappointment at the breakdown of the deal is compounded by B&Q, who have stores near numerous Football League clubs, being regarded as such a good fit for a sponsorship that has proved difficult to fill.

But their exit leaves the Football League commercial department having to go back to the companies who had shown interest before attention was turned to finalising the B&Q deal.

One of those companies is restaurant chain Domino's Pizza, who have released a football app and a football sitcom on their Facebook page.

Domino's marketing director Simon Wallis said: 'Football and Pizza are a match made in heaven.'

Sunderland are to host "Nelson Mandela Day" when Manchester United visit

Sunderland to host 'Nelson Mandela Day' when United come to visit

By
Colin Young

PUBLISHED:

19:54 GMT, 28 February 2013

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UPDATED:

20:33 GMT, 28 February 2013

Sunderland have become the first English football team to set up a partnership with the Nelson Mandela Foundation.

Sunderland, who this season started a new sponsorship deal with Invest In Africa, will support a number of fundraising initiatives on behalf of the Foundation.

The March 30 fixture against Manchester United has been designated ‘Nelson Mandela Day’ at the Stadium of Light.

International: At the start of the season Sunderland announced they were to be sponsored by Invest In Africa

International: At the start of the season Sunderland announced they were to be sponsored by Invest In Africa

Vice chairman, David Miliband, said: 'There is no more iconic figure in the world today than Nelson Mandela.

'His values of equality, justice and reconciliation are the inspiration to millions and this partnership is a wonderful symbol for Sunderland in Africa and a huge honour for our football club.

'As a club which prides itself on its commitment to charitable work, to the community as a whole through our own Foundation of Light, and to the pursuit of excellence in all we do, we see tremendous potential in working with the Nelson Mandela Foundation.'

Key: The match may be crucial in Sunderland's fight against the drop

Key: The match may be crucial in Sunderland's fight against the drop

Rory McIlroy signs Nike deal in Abu Dhabi to set him on way to billion dollar prize

Billion dollar Rory! Nike deal sets McIlroy on his way to UK record haul… but Ryder Cup storm clouds threaten his Abu Dhabi party

By
Derek Lawrenson

PUBLISHED:

22:48 GMT, 14 January 2013

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UPDATED:

23:09 GMT, 14 January 2013

Dude, is that your real hair

Watch the first Nike advert featuring both new signing Rory McIlroy and original superstar Tiger Woods.

Rory McIlroy took a major step to becoming the United Kingdom's first billion-dollar sportsman after he was officially unveiled as a Nike athlete.

At a press conference in Abu Dhabi filled with glitz and glamour, the Northern Irishman, 23, signed a $25million-a-year (about 15.5m) contract that, alongside tournament earnings and appearance fees of similar magnitude, could see him break the 10-figure earnings barrier before he finishes his glittering career.

Jack Nicklaus was 46 when he won his last major and the legendary Arnold Palmer is still raking in $20m (about 12.4m) a year in sponsorship despite now being in his eighties.

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

If McIlroy can avoid the scandals that have affected other Nike athletes such as Tiger Woods and Lance Armstrong and keep his form, that gargantuan billion-dollar figure is clearly within range.

McIlroy was welcomed into the fold by fellow Nike superstars Wayne Rooney, Roger Federer and Woods himself. Messages of support from the trio were played on a big screen behind where McIlroy and Cindy Davis, president of Nike Golf, were sitting.

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

No details of the Nike deal have been revealed but the initial contract is believed to be worth up to $25m a year and could run for a decade. That equates to around $68,000 (over 42,000) a day but McIlroy vowed not to let the staggering sums of money distract him from his game.

Rory the cleaner's son mops up

Read Derek Lawrenson's verdict on the sponsorship deal that everyone is talking about…

'I don't play golf for money, I am well past that,' he said. 'I am a major champion and world No 1, which I have always dreamed of being, and I want to keep on living the dream. If I haven't won another major by the end of this year I am going to be very disappointed.'

McIIroy's megabucks deal heralded what promises to be a momentous week in Abu Dhabi, with Europe's Ryder Cup captain due to be announced on Tuesday.

The Holywood star reiterated his backing for Paul McGinley but there are plenty of whispers that the 15-man Tournament Players' Committee, who have the vote, might go for Scot Colin Montgomerie on home soil at Gleneagles next year.

If that happens, McIlroy might find himself leading a revolt among the men who were at Medinah.

Welcome to the big time: McIlroy joins Tiger Woods in earning a huge sum as the face of Nike's golf division

Welcome to the big time: McIlroy joins Tiger Woods in earning a huge sum as the face of Nike's golf division

Kenny Dalglish lined up for Liverpool return

Liverpool line up offer to bring King Kenny back to Anfield – as an ambassador

By
John Drayton

PUBLISHED:

00:04 GMT, 10 January 2013

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UPDATED:

09:43 GMT, 10 January 2013

Liverpool are hoping to lure Anfield legend Kenny Dalglish back in an ambassadorial role.

Dalglish was sacked in May following an 18-month spell as boss, having taken over from Roy Hodgson in January 2011.

Although Dalglish took up a similar position before his appointment as manager – and was involved in the club's academy – it is unclear whether he would be open to the idea of a return.

Tempted Kenny Dalglish could be on his way back to Anfield as an ambassador

Tempted Kenny Dalglish could be on his way back to Anfield as an ambassador

Since being replaced by former Swansea manager Brendan Rodgers, the 61-year-old has only been to Anfield once this season to watch Liverpool in action.

Dalglish, who played more than 350 times for the club, has always been held in high esteem by the supporters.

And Liverpool are keen for him to help attract lucrative sponsorship deals, according to the Daily Telegraph.

After his departure last summer, Dalglish gave the impression that he was warm to the idea of returning to Liverpool.

He said at the time: 'I said when first approached about coming back as manager that I would always be of help if I can at any time and that offer remains the same.'

Liverpool owner John W Henry also hinted he would have his former manager back, describing Dalglish as 'part of the family'.

New boy: Brendan Rodgers (right) took over from Dalglish (left) last summer

New boy: Brendan Rodgers (right) took over from Dalglish (left) last summer

PSG could move for Cristiano Ronaldo if we wanted, says Leonardo

We can if we want! PSG fire clear signal in Ronaldo pursuit but rule out moves for Evra and Cole

By
Lee Bryan

PUBLISHED:

11:28 GMT, 9 January 2013

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UPDATED:

11:28 GMT, 9 January 2013

Paris St Germain chief Leonardo has given the clearest indication yet the club will move for Cristiano Ronaldo in the coming months.

The former Brazil international is in charge of player recruitment at the Ligue 1 leaders, who are bankrolled by the Qatari royal family.

Real deal: Cristiano Ronaldo's future in Madrid is far from certain after a contract dispute

Real deal: Cristiano Ronaldo's future in Madrid is far from certain after a contract dispute

Real deal: Cristiano Ronaldo's future in Madrid is far from certain after a contract dispute

Big bucks: Leonardo, posing with Lucas Moura, is in charge of player recruitment at PSG

Big bucks: Leonardo, posing with Lucas Moura, is in charge of player recruitment at PSG

Ronaldo sparked pandemonium around the
Europe last year when he openly criticised Real Madrid's dealings with
him as he sought to extend his current deal, which has less two years to
run.

Few clubs in world football are capable of stumping up the cash for the world's most expensive player, who has been at the Spanish club since his 80million move from Manchester United in 2009.

And speaking to L'Equipe, Leonardo suggested that, as part of the select group, PSG would be keen on striking a deal.

He said: 'Cristiano Ronaldo Paris St Germain have become a club where anything is possible. However, he still has an ongoing contract with Real Madrid and we have to realise that he will not leave Madrid for just any club.

'When we are discussing a possible transfer for a player like Cristiano Ronaldo, there are only four or five clubs that can be taken into consideration. PSG are one of those.'

PSG are on the verge of signing a sponsorship deal with the Qatar Tourism Authority (QTA) that will earn the club more than 200m a year until 2016, a move which will help them fall in line with UEFA's Financial Fair Play rules.

Addressing other transfer targets, namely Premier League defenders Ashley Cole and Patrice Evra as well as Lionel Messi, Leonardo was more definitive.

'Cole or Evra No. With Christophe Jalley, Maxwell, Gregory van der Wiel and Sylvain Armand, I think we have what it takes. In the future we will talk abvout it, but not now.'

No thanks: PSG won't be moving for Premier League pair Patrice Evra and Ashley Cole

No thanks: PSG won't be moving for Premier League pair Patrice Evra and Ashley Cole

No thanks: PSG won't be moving for Premier League pair Patrice Evra and Ashley Cole

Kamui Kobayashi gives up on securing F1 seat for 2013

Not at the races: Kobayashi gives up on securing F1 seat for 2013

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UPDATED:

23:36 GMT, 17 December 2012

Kobayashi's three-year spell at Sauber came to an end this season

Kobayashi's three-year spell at Sauber came to an end this season

Kamui Kobayashi has conceded defeat in his battle to secure a seat on the Formula One grid in 2013.

The Japanese driver was left without a berth after Sauber elected to go with Nico Hulkenberg and Esteban Gutierrez as their drivers for next season.

Kobayashi, who finished third at his home race at Suzuka in October, had set up a website where fans could donate money to help him secure the funding for a seat elsewhere, while also pursuing sponsorship from several Japanese companies.

But, despite raising over eight million euros, Kobayashi posted a message on the website on Monday evening where he said he was now focusing his efforts on finding an F1 drive in 2014.

His message to his fans on kamui-support.com read: 'Since the donation started, it has become quite big news in Japan, and because of your big support, it had a big influence on some Japanese companies and I started receiving good support from them.

'I was in the position to bring a budget of eight million euros at least. If you could imagine the time I had, it was an overwhelming reaction and it shows there still is a great potential from Japanese companies.

'Unfortunately, the time was still short and I am not able to secure a seat with a competitive F1 team for 2013.'

Kobayashi finished behind McLaren-bound teammate Sergio Perez in the 2012 standings

Kobayashi finished behind McLaren-bound teammate Sergio Perez in the 2012 standings

He added: 'I have to admit that it is very sad and I feel sorry for the fans and Japanese companies who supported me. But I am still confident to make it happen in 2014.

'I would like to stop the donation for now and while I will save all the money for 2014, I will start to look what is the best option for 2013 and also 2014.

'My main priority is to secure the competitive F1 seat in 2014. I have no interest in racing in any other categories.'

Liverpool striker Luis Suarez set to be face of American sportswear firm Warrior

EXCLUSIVE: Liverpool striker Suarez set to be face of sportswear firm Warrior

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UPDATED:

13:49 GMT, 4 December 2012

Luis Suarez is the man sportswear firm Warrior want to lead their attempts to break into the UK market.

Warrior made their first move into
football earlier this year, agreeing a staggering 300million deal with
Liverpool to supply their shirts and training gear.

Warrior are in talks with Luis Suarez

Talks: Warrior want tie-up with Liverpool striker Luis Suarez

And the US company have set their sights on striking a string of lucrative endorsement deals with the Premier League's biggest stars as they look to make the mark in this country.

In addition to Suarez, Sportsmail understands Warrior are targeting sponsorship contracts with Vincent Kompany, Micah Richards and Tom Huddlestone, while Craig Bellamy earlier this year became the firm's first football ambassador.

Target: Manchester City defender Vincent Kompany (right)

Target: Manchester City defender Vincent Kompany (right)

But it is the potential acquisition of Liverpool striker Suarez that the sportswear brand have made their top priority.

And the firm hope their already established links with the Anfield club will help their bid to land the Uruguay international.

Arsenal can spend more money after Emirates Deal – Ivan Gazidis

Our new Emirates deal means we can splash the cash, claims Arsenal chief Gazidis

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UPDATED:

22:47 GMT, 23 November 2012

Arsenal chief executive Ivan Gazidis has promised fans the club’s new 150million sponsorship deal with Emirates would directly boost Arsene Wenger’s spending power in the transfer market – but that effects would not be felt until next summer.

Gazidis said the increased revenue from the five-year shirt deal would come too late for the January window but emphasised that a large chunk, understood to be in excess of 30m, would be paid upfront and made available to the Gunners boss from July.

Theo Walcott has yet to agree a new contract and Gazidis, without naming the player specifically, stated pay packages for key squad members would also benefit. ‘We can pay bigger salaries and we can invest more in transfer fees,’ he said.

Good deal: Ivan Gazidis (centre right) says Arsenal can use the money to boost the squad

Good deal: Ivan Gazidis (centre right) says Arsenal can use the money to boost the squad

The Dubai-based airline will have its brand on the Arsenal kit until the end of the 2018-19 season, while the club’s 60,000-seater home ground will remain Emirates Stadium up to 2028.

The previous deal saw Arsenal earn 100m over ten years.

Gazidis conceded ‘nobody is satisfied’ with the position the team finds itself in and said only there are ‘no guarantees’ in football when asked if Arsenal would now stop selling their best players.

But he added: ‘What we can do is develop a really solid financial platform for the club that gives us the ability to compete for top players – both top players that we bring in and top players that we want to keep.

‘We’ve got good confidence that we can compete for the best talent. We can pay bigger salaries and we can invest more in transfer fees.

'How we make those decisions will be based on a manager whose judgements over the years has been shown to be outstanding.

‘There’s nobody I would want to be thinking about those types of decisions more than Arsene Wenger on behalf of this football club.

'We want to be able to invest in the team a little bit more now so we’ll have that capability by the summer.’

Arsenal already have 40m in the bank and
Gazidis added: ‘We also kept some powder dry so we’ve got the ability
to invest if our manager finds the right opportunities in January.’

Supporters hoping the cost of tickets
would be reduced by the extra income may be disappointed however. ‘I
didn’t say they would come down,’ Gazidis said.

‘I think we’ve been very
responsible on ticket pricing. Since we’ve moved to the new stadium
we’ve had two increases in ticket season prices.’

Signature: More money will be available for contracts - perhaps Theo Walcott will get what he wants

Signature: More money will be available for contracts – perhaps Theo Walcott will get what he wants

Arsenal and Emirates sign new commercial deal worth 150million

Now will you spend, Arsene Gunners sign new 150m deal with Emirates for shirt and stadium rights

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UPDATED:

13:59 GMT, 23 November 2012

Arsenal's transfer coffers have been boosted by the announcement the club have agreed a new 150 million shirt deal with Emirates.

And the club's chief executive Ivan Gazidis maintains the deal with is 'all about football'.

Emirates are to extend their shirt partnership until the end of the 2018/2019 season, while also continuing with naming rights on the Gunners' 60,000-seater stadium at Ashburton Grove until 2028. The 30m-a-year contract represents a significant increase in additional revenue for the Barclays Premier League club, who have not won a trophy since 2005.

Get shirty: Arsenal will keep their shirt sponsorship deal with Emirates until 2019

Get shirty: Arsenal will keep their shirt sponsorship deal with Emirates until 2019

Gazidis insists the funds will be ploughed back into Arsene Wenger's squad.

He said: 'The deal is all about
football. It is all about giving us the resources in what we believe is a
responsible and well managed way, to be able to invest in what we put
onto the pitch for our fans.'

'We have been able to talk to
Emirates about the payment terms and bring some of them forwards, so
that we will have additional money in this financial year which will be
able to invest in the summer.

'Those decisions on investment are
made by our manager, and he has done an outstanding job of managing the
resources of the club over time, and we expect that to continue, but he
will have more resources available.'

Emirates is also an official partner of the FIFA World Cup, and have a wide-ranging sports portfolio.

Head of Emirates' corporate
communications Boutros Boutros feels the new deal with Arsenal can help
them achieve success on the pitch again.

'Arsenal are becoming a truly global club, so for us in itself, this is winning,' he said.

'We would love them to win and we
hope this amount of money we are paying now will help them to invest
more and hopefully with Financial Fair Play as well, we strongly believe
the club is in a strong position now to excel.'

Home of football: The stadium in N5 will remain known as Emirates Stadium

Home of football: The stadium in N5 will remain known as Emirates Stadium

Shopping spree Arsene Wenger

Shopping spree Arsene Wenger

Many of Arsenal's commercial deals
tied with helping the club move from Highbury in 2005 are close to their
renewal date – including the current shirt manufacturer contract with
Nike, which is up in 2014.

Gazidis added: 'Our strategy, which
has been driven and supported by [owner] Stan Kroenke and our board, is
to grow our commercial revenues so we can have more money to invest in
the playing side to drive the club forwards.

'That has been part of a long
journey, the move to the new stadium was the first step in that journey,
the expansion of our commercial deals is the next step.

'This is as dramatic as the move to the new stadium was in driving the club forwards.

'Our revenues will grow to put us in
the top five clubs in the world, and that will give us the platform to
reinvest in the team, and push the team forwards – that is what we all
want, the board, our fans and everyone who loves Arsenal.'

Barcelona cash in on Lionel Messi & Co with Qatar Airways shirt deal

Barcelona break with tradition by cashing in on Messi & Co with Qatar Airways deal

By
Dave Wood

PUBLISHED:

11:22 GMT, 20 November 2012

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UPDATED:

13:28 GMT, 20 November 2012

Barcelona have sparked controversy by turning their back on 112 years of history with their latest shirt sponsorship deal.

The Spanish giants have agreed for Qatar Airways to be emblazoned on their famous scarlet and blue shirts from the beginning of next season.

Major attraction: Barcelona star Lionel Messi

Major attraction: Barcelona star Lionel Messi

How Martin Samuel highlighted Barca's greed

Almighty Barcelona more than a club Not when they claim moral authority

Forget the halo, even the blessed Barcelona are tainted by greed

The Doha-state run airline will replace current sponsors The Qatar Foundation, who provide funding for health and education projects and will revert to the club's official human development partner.

The move is part of Barcelona's five-year deal with Qatar Sports Investments worth 125 million

But it has angered some fans as it will be the first time a corporate logo will appear on the shirts.

For years, Barcelona refused to follow their European rivals and have a shirt sponsor.

They finally relented in 2003 by allowing the children's charity UNICEF, to occupy their famous shirts.

In 2010 The Qatar Foundation, another charitable organisation, became the first brand to be allowed on the shirts.

Sandro Rosell, president of Barcelona, has welcomed Qatar Airways as 'an ambitious brand with global aspirations, always committed to achieving the utmost excellence in its field'.

Centre of attention: Messi training in Moscow for Tuesday's Champions League tie

Centre of attention: Messi training in Moscow for Tuesday's Champions League tie

Akbar Al Baker, CEO of Qatar Airways, added: 'We are delighted to form this alliance with FC Barcelona, the biggest football club in the world. Qatar Airways has been voted best airline in the world for two consecutive years and will work with FC Barcelona on activities of benefit both to fans and passengers, offering tangible rewards to both organisations.'

Rosell also stressed that 'after sharing two fantastic years with Qatar
Foundation, we are delighted to be continuing our relationship by
welcoming them as our official Human Development Partner.'

A Qatar Foundation spokesperson said: 'When we started this fantastic journey with FC Barcelona, our objective was to work closely with the club, the team and the supporters to promote awareness of Qatar Foundation on an international scale. This has been a huge success.

'In fact, the first two years of the collaboration have surpassed our expectations and we are looking to deepen and strengthen our relationship with FC Barcelona and its supporters around the world in our continued role as a proud partner of the club.'

No logo: Rivaldo (right) in 2002

No logo: Rivaldo (right) in 2002

First step: Ronaldinho in UNICEF sponsored shirt in 2007

First step: Ronaldinho in UNICEF sponsored shirt in 2007

A big deal for Barca

When the Qatar Foundation agreed to become the new shirt sponsors at Barcelona, the club certainly did not make the concession on the cheap.

For the Catalan giants, who famously withstood commercial pressure for a shirt sponsor until 2011, agreed a 125m deal over five seasons that would see the non-profit making government-backed organisation of the Middle East state receive global exposure in return.

It was not a move that was free of controversy. Opponents highlighted Qatar's poor human rights record and argued whether it was right that Barcelona should be promoting such an organisation.

However, it appears that the goalposts have now been moved within two years of that orginial announcement. It would appear that Barcelona's members – who voted originally to accept the deal – are being weaned off the concept of the club promoting a quasi-charitable cause for one that is purely commercial.

Barcelona are able to do this because the contract was signed with the Qatar Sports Investment group – a company who have the power to change the name on the shirt in the third year of their agreement.

A clause in the contract has seen them to do just that. Barcelona will not receive any more money for the sleight-of-hand which has seen Qatar Airways take over the role as shirt sponsors next season, save for the 25m chunk that has already been agreed between the parties.

However, the deal remains the most lucrative in world football, outstripping Bayern Munich's 23m with Deutsche Telecom and those agreed with English football's Manchester United, (Chevrolet) Manchester City, (Etihad Airways) and Liverpool. (Standard Chartered).

By Neil Moxley