Man United line up whopping 1bn Nike extension to boost the coffers
08:04 GMT, 24 October 2012
Manchester United will be looking to negotiate sports merchandising giants Nike's biggest-ever sponsorship deal when they begin renewal talks over Old Trafford kit supply in February.
The 13-year Nike agreement with United that expires in 2015 is worth 303million, plus a profit share on retail sales.
And United chief of staff Ed Woodward, who presides over the club's extraordinary commercial operation, is looking for a 'major increase' from Nike.
A new deal: Manchester United are eyeing a bumper extension from kit sponsors Nike
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They have a six-month window of exclusive talks with United. Woodward would not say what stratospheric number United are chasing.
But they are sure to remind Nike that shirt sponsorship has risen more than six fold in the same period – from Vodafone's 8m to the 52m a year Chevrolet will be forking out from the 2014-15 season.
These potential figures – which could even see a 1billion deal if Nike sign up for a similar length of time – dwarf the 156m over 10 years the US company are reportedly going to pay Rory McIlroy to have the swoosh on his golf equipment and clothing from 2013.
FA botch Bernstein extension
Chairman David Bernstein all but admitted that the FA botched attempts to extend his time in office past his age-limit 70th birthday next May – including alienating councillors by asking for unregulated proxy votes to count in the ballot.
Bernstein, a 'little frustrated' to be leaving in the middle of the 150th anniversary celebrations, said the FA 'didn't organise things as well as they might have done'.
The FA council, having blocked Bernstein, are now turning their guns on the staff-run Club England wanting more representation from the marginalised FA international committee.
But Bernstein said he would 'unequivocally oppose any changes' in his eight months left.
Beckham in his briefs
David Beckham was spotted in his underwear emerging from bushes during a film-shoot by a busload of sight-seers reportedly on a Hollywood tour of celebrity homes.
Now it transpires the coach was full of film extras and the sighting was staged as part of the Guy Ritchie-directed Beckham H&M commercial to be aired next year.
Neville juggling TV and United commitments
Gary Neville – England coach and Sky football pundit – also has to juggle the extra conflicts from his paid position as a Manchester United ambassador alongside Sir Bobby Charlton, Bryan Robson and Andy Cole.
Man of many talents: Gary Neville is juggling between England duties (left), TV work, and his commitments as a Manchester United ambassador
United are likely to add to their ambassadors as well as 'legends' – including Lee Sharpe, Dion Dublin, Quinton Fortune and Gary Pallister – to help service ever-burgeoning sponsorship partners currently totalling 77 worldwide.
These brought in 117million in the last financial year.
No wonder commercial director Richard Arnold says United are carving up their rights with a 'scalpel not a spade'.
They have 70 staff alone working the phones in their sponsorship search hot-house next door to Langan's Brasserie in London's Mayfair.
The owning Glazer family are said to have been instrumental in separating United's training-gear rights in their shirt deal with Aon, allowing for another 10m a year to be extracted from DHL for practice kit branding.
Sky slow on Armstrong
Disgraced drugs cheat Lance Armstrong has been stripped of his seven Tour de France victories as part of his exorcism from cycling's history.
But the official website of Team Sky, who boast of zero tolerance towards drugs, was still promoting Armstrong on Tuesday.
Sluggish: Team Sky's official website took their time to remove comments about disgraced drug cheat Lance Armstrong
The on-line biography of Team Sky's senior sports director Sean Yates stated how he helped mentor 'one particularly talented young rider called Lance Armstrong . . . who often mentioned his debt to Yates for the advice he provided'.
It added that Yates worked with Armstrong at two teams before joining Sky.
However, all Armstrong mentions were deleted from the Yates biog around the time Sky were asked to comment.
Sheepshanks heads for Onside
Sports specialist lawyers Onside Law, who negotiated Alan Pardew's eight-year deal with Newcastle and TV sports presenter Jake Humphrey's contract with BT Vision, have appointed St George's Park chairman David Sheepshanks as a consultant to help build their football business.
Onside, set up by former IMG golf lawyer Oliver Hunt, represent Rory McIlroy.