Tag Archives: petter

BT complain after SKY refuse to show adverts for new sport channel

Sky are a rottweiler and we are a newborn puppy! BT complain after rivals refuse to air their ads for new sport channel

By
David Kent

PUBLISHED:

11:48 GMT, 8 April 2013

|

UPDATED:

16:29 GMT, 8 April 2013

With all eyes on the Manchester derby a brand new Premier League rivalry is kicking off behind the scenes between rival networks Sky Sports and BT.

BT bosses have accused BSkyB of being a like a ‘rottweiler running away from a newborn puppy’ after the long-standing network refused to air BT’s new advertising campaign.

The adverts are for BT’s new multi-million-pound network to promote its coverage of the Premier League and other sports beginning in the summer.

Sky Sports

BT Sport

Rivalry: Sky refusing to show BT Sports' advert is like a 'rottweiler running away from a newborn puppy'

Signed up: Gareth Bale will be a pundit for BT once they get underway next season

Signed up: Gareth Bale will be a pundit for BT once they get underway next season

Jeff Stelling

Jake Humphrey

Famous faces: Jake Humphrey (right) will be presenting BT's content, rivaling the likes of Jeff Stelling (left)

BT have now lodged an official complaint with regulators Ofcom claiming that BSkyB have shown ‘undue discrimination’ against them by refusing to run the campaign of adverts.

John Petter, managing director of consumer for BT Retail, told the Guardian: ‘We are happy to take Sky’s advertising but they seem afraid of taking ours. It’s like a rottweiler running away from a newborn puppy.’

Host: BT will be home to some of the biggest games in the Premier League

Host: BT will be home to some of the biggest games in the Premier League

BT spent 738million to take 38 top-flight games next season after the channel launches in July and will also air Premiership Rugby and European Rugby.

But a key part of their strategy of growth is to raise awareness of their new channel by advertising on Sky Sports channels.

The broadcast code states that 'a radio broadcaster must not unduly discriminate between advertisers that seek to have any commercial communication included in its licensed service.'

COMPLAINT FROM BT AGAINST SKY

Ofcom has opened an investigation following a complaint from BT against Sky under Ofcom’s Code on the Prevention of Undue Discrimination between Broadcast Advertisers (“the Code”). Rule 4.1 of the Code states:

'A television broadcaster must not unduly discriminate between advertisers that seek to have advertising included in its licensed service.'

Under section 319 of the Communications Act 2003 ('the Act'), Ofcom has a duty to set standards for the content of programmes to be included in television and radio services, in one or more codes.

Under section 319(2)(k) of the Act, one of the standards objectives Ofcom must secure through such codes is that 'there is no undue discrimination between advertisers who seek to have advertisements included in television and radio services'.

London 2012 Olympics: Iain Percy and Andrew Simpson star in sailing

Percy and Simpson star sailors for Team GB in a tricky day on the water

|

UPDATED:

19:47 GMT, 30 July 2012

.olympicStats1038148 background:url(http://i.dailymail.co.uk/i/pix/2012/07_04/bckg308x110.jpg) no-repeat top left; display:block; width:308px; height:110px; padding:0; font-weight:bold
.olympicStats1038148 ul width:98%; padding:2px; list-style:none; position:relative; top:86px; left:6px; font-family:Arial, Helvetica, sans-serif
.olympicStats1038148 ul li a padding:0 2px; font-size:11px; color:#0cac0c; text-decoration:none
.olympicStats1038148 a:hover text-decoration:underline
.olympicStats1038148 ul li float:left; list-style-type: none; padding: 0;

LIVE RESULTS |
EVENT SCHEDULE |
MEDALS TABLE

Iain Percy and Andrew Simpson were Great Britain's only standout performers on a tough second day of sailing for the Olympic hosts.

With Ben Ainslie faltering and none of the other Brits pulling up trees, the reigning Star gold medallists shone as they moved joint top of the overall standings.

Percy and Simpson picked up third and second-place finishes to put them at the top of the fleet alongside Norway's Eivind Melleby and Petter Morland Pedersen.

Let's go: Iain Percy and Andrew Simpson in action

Let's go: Iain Percy and Andrew Simpson in action

'There is a long way to go but we did a bit better today on the results card,' Simpson said, having picked up an 11th and second on Sunday.

'We managed to catch up a bit today, although we had some bad first beats.

'I think we sailed quite well, but we just didn't seem to have a good boat speed at first.

'We made a bit a change for the last beat of the last race and found a lot more speed, which is great news going forward because we were a bit frustrated.

'That was the good news and downwind we were very fast, which is always a good get-out-of-jail card in these kind of conditions where it is very much a downwind race.'

While Simpson and Percy pressed on, Ainslie had a difficult time in the Finn class.

Strong display: Percy and Simpson racing in their Star class keel-boat

Strong display: Percy and Simpson racing in their Star class keel-boat

The 35-year-old failed to follow up an uncharacteristically good start to the Olympic regatta by ending the second day with sixth and 12th-place finishes.

Ainslie slipped to the bronze medal position behind France's Jonathan Lobert as a result, while Jonas Hogh-Christensen continues to lead the way having yet to finish a race below the Brit.

'It was a tough day. It wasn't very good at all,' Ainslie said.

'I was pretty frustrated with how I sailed so hopefully I will be better in the coming days.

'Everyone is having ups and downs. Jonas also had a bit of an issue in the second race [when he had to do a penalty turn].

'But as far as my own performance goes, I wasn't happy with that at all. I have to improve things for the rest of the week.'

Struggle: Ben Ainslie sails in the third race of the Finn class

Struggle: Ben Ainslie sails in the third race of the Finn class

The British athletes that began their Olympic campaigns today will also be looking for an upturn in fortunes.

Reigning Laser gold medallist Paul Goodison is a prime example, having ended his first day 17th in the standings.

The Yorkshireman finished 10th in his first race and ended a lowly 23rd in the second.

Goodison's disappointment was compounded further by news that fierce rival Tom Slingsby of Australia ends the day top overall after a first and second.

Frustrated: Ainslie said he hopes for better to come

Frustrated: Ainslie said he hopes for better to come

Britain's Stevie Morrison and Ben Rhodes also saw their London 2012 campaign get off to a difficult start as they picked up two 12th-place finishes.

Ali Young, making her Olympic debut, made a solid start on the first day of the Laser Radial class as she picked up a seventh and 10th, placing her ninth overall.

Meanwhile, in the women's match racing class, Lucy Macgregor's British team ended their second day of the round robin with defeat to Australia having earlier overcome Portugal.