Gentlemen, start your engines! Sharapova launches Porsche partnership with stunning photoshoot
13:57 GMT, 22 April 2013
15:03 GMT, 22 April 2013
Now, we definitely don't subscribe to the old adage of women and the inability to drive, but there was more than a eyebrow or two raised when Porsche chose their first ever global endorser as Mario Sharapova, especially when statistics claims 88 per cent of 911 buyers are men.
The powerful Russian tennis star, known for her deafening grunt on the court, will front up campaigns for the German car maker for the next three years.
Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche
'Maria is the perfect choice,' said Porsche CEO Matthias Mueller. 'Her profile and charisma are an ideal fit for Porsche.'
Porsche join the likes of Nike, Evian, Tag Heuer and Samsung in partnering up with one of the most marketable sportstars in the world, taking Sharapova's revenue for endorsements alone beyond 20million a year.
Write caption here
As well as her tennis and multitude of
other endorsements, the Russian is currently keeping the money rolling
in with her Sugarpova sweets, which have sold more than 1.5 million bags
in six months.
To celebrate the latest launch, Sharapova, who previously had a deal with Land Rover in 2006, posed with the stunning vehicles in Stuttgart, where it is manufactured.
The event coincides with her arrival for the defence of her Porsche Tennis Grand Prix crown, which takes place in the city this month.
Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court