Jessica Ennis interview: On pressure, her wedding plans, winning Olympic gold

EXCLUSIVE: Winning gold was the best day of my life… until I tried on my wedding dress! Olympic star Ennis chats to Sportsmail

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UPDATED:

23:23 GMT, 9 December 2012

It was not until Jessica Ennis crossed the finish line of the 800 metres to become the Olympic heptathlon champion on that unforgettable Saturday night last August that we really saw the burden of expectation.

She stretched out her arms, her palms open, as if trying to touch every corner of the stadium.

Her face, the face that had adorned so many posters and billboards around the capital for so long, folded into a slight frown as she looked to the sky as if to say: ‘I’ve done it.’

Relief: Jessica Ennis's magic moment as she wins heptathlon gold and became a British legend

Relief: Jessica Ennis's magic moment as she wins heptathlon gold and became a British legend

It was not the frenzied release of
another Sheffield star, Lord Coe, after the 1500m in Moscow in 1980 but
it was relief, all right. Ennis had done it. She was the Olympic
champion.

‘It was quite a lot to do,’ she says in her modest, understated way. ‘I think the over-riding feeling was definitely relief. I couldn’t quite believe it had all gone the way I hoped and wished.

‘Everyone’s been talking about it for years. It’s been the longest build-up to anything I’ve ever experienced. Then I realised I was really tired — mentally, more than physically, really.’

Adored: Ennis's triumph inspired the public who cheered her on during the events

Adored: Ennis's triumph inspired the public who cheered her on during the events

As we sit at the English Institute of Sport in Sheffield and giggle giddily about engagement rings, the focused, determined athlete who crossed the line in London seems a world away from the 26-year-old woman blushing about reading Fifty Shades of Grey on her post-Games holiday.

Ennis got through half of the second book in the trilogy and then got too embarrassed because they are ‘really quite raunchy’.

‘When I got back my mum asked to read them and she’s read all three,’ she adds, giggling again, ‘but I was embarrassed. I kept folding it over so no-one could see what I was reading.’

She is also enjoying planning her ‘medium-sized’ spring wedding to Andy Hill, a construction site manager she met at school, and is ‘loving all the girlie stuff’.

Winner (again): Ennis poses with both the SJA Sportswoman Of The Year award (left) and the Pat Besford award for outstanding sporting achievement

Winner (again): Ennis poses with both the SJA Sportswoman Of The Year award (left) and the Pat Besford award for outstanding sporting achievement

‘The dress bit was the best day of my life because you never try dresses on like that, do you’ she says. ‘It’s very special.’

Ennis’s knack of remaining rooted in the everyday feels completely at odds with her extraordinary achievements on the track, yet her girl-next-door demeanour may just explain how she has managed to reach those heights.

How else could she have made sure the pressure in the build-up to London did not overwhelm her

She can laugh about it now, but Ennis admits she found it ‘weird’ when other members of the British team asked to have their picture taken with her in the Athletes’ Village.

She had never been to an Olympics before, yet people, particularly children, would often ask her what it was like to win a gold medal, an honour she felt the British public had already hung around her neck.

‘I think they did, really,’ she says, ‘because I’d had a good few years, so that added on a bit more pressure.

Style: Ennis dressed up

Style: Ennis dressd up

Down to earth: Ennis says she found it 'weird' when other athletes asked for a picture with her

Award: Ennis proudly holds her MBE, with fiancee Andy Hill

Award: Ennis proudly holds her MBE, with fiancee Andy Hill

‘People would come up to me asking, “What was it like when you won the Olympics” This is before London! I think that’s what people automatically thought before I’d even got there. Just to add a little bit more pressure.

‘I kept saying, “I haven’t actually been to an Olympics or won an Olympic medal. So I’ll hopefully let you know in a few weeks”. Then it was weird going into the village. Some of the British athletes from other sports were asking for pictures with me and things like that. I felt we were one team, we were all the same, but they wanted pictures and that was really weird.’

Just to add to the butterflies, there were the two silver medals Ennis won at the 2011 World Championships and the world indoors last March. They were two ‘seeds of doubt’ to remind Ennis that things can go wrong, especially in a gruelling two-day multi-event discipline.

At the time she masked her disappointment by saying it would help her preparation for London but, looking back, she has realised it did. There was no way she wanted to experience the ‘worst feeling’ of coming second at her home Games.

‘Not that I needed any more motivation because it was already there,’ she says, ‘and not that I was really settled and thought I was going to win everything. I never thought that. But I think it kind of showed me how easily things can go wrong.

Icon: Ennis with Harry Potter star Daniel Radcliffe (left) and Ricky Gervais (right) at the Graham Norton show

Icon: Ennis with Harry Potter star Daniel Radcliffe (left) and Ricky Gervais (right) at the Graham Norton show

‘It plants that kind of seed in your
mind of things kind of falling apart. It’s quite difficult. You don’t
want that negative thought to be there all the time.

‘It wasn’t a nice position to be in and I think that was the main thing I took from it: it was just the worst feeling to come second at that time and that moment I was in — and I did not want to experience that again.

‘I definitely didn’t want to experience it on such a large scale in London so that did make me really keen to make sure I didn’t make any mistakes.’

She did not, of course. She flew, producing a British record of 12.54 seconds for the 100m hurdles in her first event and setting three personal bests in the seven events on her way to a British and Commonwealth record of 6,955 points, culminating in that final 800m on ‘Super Saturday’.

The impact of that moment, coupled with the public’s admiration for the poster girl who lived up to her billing, makes Ennis the leading female contender for the BBC Sports Personality of the Year award on December 16.

She is pleased she does not have to pick a winner herself, mentioning Bradley Wiggins, Mo Farah and Ellie Simmonds before sitting firmly on the fence and concluding it is a ‘tough’ competition this year, but will see any award as a bonus.

These things take time: Laura Williamson with Ennis in 2011, before the Games

These things take time: Laura Williamson with Ennis in 2011, before the Games

Golden girl: Ennis with her spoils

Golden girl: Ennis with her spoils

‘Sports Personality is a nice thing to achieve at the end of the season,’ she says, ‘but we would rather have that gold medal. All the athletes are like, “That’s what we set out to achieve — a gold medal”. We’ll see what happens.

‘It’s so hard to say your (achievement) is better. You won a gold medal and so did they, but you’re going to get first position. I suppose it is down to personalities people like. It will be tough.’

And after that, who knows. Under new performance director Neil Black the coaching structure of UK Athletics is changing, with more coaches and athletes based at Loughborough University.

Sheffield, however, has quite clearly proved a successful environment for Ennis and her coach, Toni Minichiello, recently voted the UK Coach of the Year, and the pair are yet to discover how the changes will affect them.

Ennis says she was not particularly
surprised to hear of head coach Charles van Commenee’s departure after
UKA failed to match their medal target of eight in London, despite
winning four gold medals, but admitted looking beyond 2012 is ‘quite
scary’.

‘I thought we were
really successful at the Olympics,’ she says, ‘but I didn’t know if
Charles wanted to go and pursue something else. There’s always a big
change after the Olympics, so I always expected there to be some
changes.

‘Everyone was
building up for that one moment and it’s scary to think what’s going to
happen after, but obviously change is what’s happening at the moment.
We’ll just have to wait and see.’

Minichiello is ‘convinced’ Ennis can compete at two more Olympic Games, defending her heptathlon title in Rio in 2016 and then concentrating on the hurdles, while Ennis wants to join the elite group of three athletes who have broken the 7,000 points barrier.

Moving targets: Ennis said her Olympic success was the best day of her life... until she tried on her wedding dress

Moving targets: Ennis said her Olympic success was the best day of her life… until she tried on her wedding dress

‘I still feel like I’m new to the sport,’ she says, ‘but I suppose I have been around a while now.

‘I want to keep doing the heptathlon and see if I can get closer to 7,000 points and see what I can do at the worlds (in Moscow next year). It’s nice to have that option that I can go and do the hurdles as well, hopefully one day.

‘Olympic gold is any athlete’s dream and that’s what you always work towards. And now I’ve got that. I do feel really complete but it’s nice to then re-evaluate and re-set your targets; 7,000 points would be amazing because you go down in history for that as well.’

Jessica Ennis, Olympic heptathlon champion, is an official Powerade ambassador. For more information, go to www.poweradegb.com

Lord Sebastian Coe elected BOA chairman

Coe elected unopposed as new BOA chairman after opponent Leman withdraws from contest

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UPDATED:

17:47 GMT, 16 October 2012

Sebastian Coe will be elected unopposed to be the next British Olympic Association chairman after his only opponent withdrew from the contest.

Richard Leman, the head of British hockey, had faced an almost impossible task against Lord Coe after the success of the London 2012 Games.

It means Coe will be elected unopposed on November 7 to succeed Lord Moynihan at the helm of the BOA.

Coe looked unbeatable on the back of delivering the London Olympics and will have immense pulling power to bring in sponsors to aid the cash-strapped BOA.

New role: Lord Sebastian Coe

New role: Lord Sebastian Coe

Leman had canvassed opinion from leading figures in the British Olympic movement, most of whom advised him to withdraw gracefully.

Leman, an Olympic gold medal-winner in men's hockey at the 1988 Seoul Games, said: 'Recognising the unique circumstance in which we find ourselves in having the person who led the organisation and delivery of what is widely regarded as the most successful Olympic and Paralympic Games in history standing for election as our next chair, I have decided to put my full support behind Seb Coe and his candidacy.

'The opportunities and challenges we face during the next four years are unprecedented, and from my position as a member of board of directors, I will continue to work closely with our next chair, my colleagues on the board, the national Olympic committee and our staff to meet those challenges.

Summer of success: Coe launches the Paralympic Wall at the Athletes' Village

Summer of success: Coe launches the Paralympic Wall at the Athletes' Village

'Having had the opportunity to compete for Team GB at the Olympic Games, I have always viewed my service to the BOA as an opportunity to give something back to British sport by making certain subsequent generations of athletes benefit from the same life-changing experiences I enjoyed.'

Leman is now expected to stand for a BOA vice-chairman position next year.

Moynihan, understood to have initially encouraged Leman to stand, said: 'The British Olympic Association is in the enviable position of being able to attract accomplished leaders such as Richard Leman and Seb Coe to serve on its board.

'It is with leadership of this calibre that the BOA is well-placed to build upon its recent successes and continue making an important difference for British athletes as they pursue their Olympic dreams.'

London 2012 to make no profit

Blow for BOA with London 2012 accounts not expected to show profit

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UPDATED:

15:43 GMT, 21 September 2012

London 2012 chiefs are expecting to break even when they finalise their accounts for the operation of the Olympics and Paralympics – which spells bad news for the cash-strapped British Olympic Association.

Some running costs for LOCOG, the London organising committee for the Games, will continue until the end of the year but the bulk has been accounted for and organisers are understood to be confident there will be no call on public money.

There is unlikely to be any surplus left over either however – which would be a blow for the BOA who would be entitled to 20 per cent of any profit from the running of the Games.

Breaking even: But London 2012 is not set to record a profit

Breaking even: But London 2012 is not set to record a profit

The share of any surplus was the cause of an acrimonious legal dispute between the BOA and LOCOG last year – the BOA unsuccessfully claimed the running costs of the Paralympics should not be taken into account.

Instead, LOCOG gave the BOA the rights to sell an 'iconic' item of merchandise – the BOA chose to sell branded scarves but sales of these fell well below the target.

The legal row marked a low point in relations between the BOA chairman Lord Moynihan and chief executive Andy Hunt and the LOCOG leadership, and if there is to be no surplus will go down as a costly and ultimately pointless episode.

The Government's Olympics contingency fund still has around 400million unspent but LOCOG are not planning to call on any of that money, meaning they will have been funded entirely from sponsorship, television money, and sales of tickets and merchandise.

Breaking even: But London 2012 is not set to record a profit

Meanwhile, it is understood Lord Coe would want to make Sir Clive Woodward the leader of the British winter and summer Olympic teams if he is elected as BOA chairman in November.

Coe, the London 2012 chairman, is expected to win the election to succeed Moynihan.

Woodward's current position as BOA director of sport is under threat after a restructuring programme was agreed earlier this week, but Coe would be keen to retain the services of the man who guided England to the 2003 Rugby World Cup.

Woodward was deputy chef de mission (team leader) for the Olympics in Beijing, Vancouver and London, but Coe believes he would be the ideal leader for the Games in Sochi and Rio de Janeiro, and that the job could be done on a part-time basis.

That would also raise questions about Hunt's long-term position, given that he was chef de mission for the last two Games.

Coe, meanwhile, has been confirmed as the latest name to join the line-up of speakers at the Doha GOALS Forum

The event – which sees a gathering of leaders in sport – was created under the patronage of His Highness Sheikh Hamad bin Khalifa Al Thani, the Emir of Qatar, and was launched during the Olympics.

BOA in crisis over Lord Sebastian Coe"s bid for top job: Charles Sale

BOA in crisis over Coe bid for top job

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UPDATED:

22:15 GMT, 20 September 2012

The British Olympic Association are in turmoil just weeks after the momentous success of Team GB at London 2012 because of bitter in-fighting at the top of the organisation.

The divides have been sparked by chairman Lord Moynihan’s surprise decision to quit a year early with the BOA facing financial problems and many staff unsure of their futures in the downsizing after a home Games.

Even with hot favourite Lord Coe waiting to take over and his stardust urgently required to bring in missing sponsorship, the BOA board have been split over the succession process.

BOA lawyers, faced with an unclear rule book, persuaded the directors to keep to their agreed election date of November 7 even when some board members wanted to fast track Coe in a fortnight earlier because of the impending sponsorship crisis.

Hot favourite: Lord Coe

Hot favourite: Lord Coe

The mess was summed up by chief executive Andy Hunt in first rushing through his re-structuring agenda before the election of the new chairman and then jetting off to Brazil on a 2016 Games recce.

Yet his priority had to be to talk over proposed changes with his department heads.

Director of sport Sir Clive Woodward, whose role is not part of Hunt’s leaner blueprint, was due to leave the BOA in any case after London.

But a Coe-led regime would want Woodward to stay on in a part-time capacity as the potential chef de mission for the Sochi Winter Olympics in 2014 and Rio.

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Even if the acrimony between Hunt and
Woodward meant Sir Clive leaving before Coe’s arrival, it’s likely he
would be immediately re-hired for one or two days a week.

To
add to the debacle, Hunt is being advised to consult with Coe before
making any staff alterations. Yet he can hardly do that with GB Hockey
chief Richard Leman due to stand against Coe in the election despite
having no chance of winning.

And
Leman, a board ally of Lord Moynihan, who has influenced him to
challenge Coe, intends to canvass the 40-strong electorate on the
grounds that his leadership style would put more emphasis on minor
sports.

Arch politician
Moynihan’s exit strategy is confusing, to say the least. Having urged
Leman to stand, he was one of those wanting an early election that would
have hurried his foe Coe into office.

To
cap it all, suppliers Next are still trying to shift Team GB scarves,
the BOA merchandise which failed to sell during the Games, by slashing
the price to 50p.

Gold medals for all

The
awards season which stretches from October to May 2013 — when the Sport
Industry Group will be dolling out an absurd 19 gongs — is going to be
one long lap of honour for the Olympics.

So the short-listed Premier
League chief executive Richard Scudamore will know Lord Coe is certain
to be named City AM’s business personality of the year on October 17.

Roy does the rounds

Building bridges: Hodgson

Building bridges: Hodgson

After
the next international week in October, England manager Roy Hodgson and
assistant Ray Lewington intend to visit every Premier League club to
build relationships.

Following
Sir Alex Ferguson’s recent upset at the FA revealing an Ashley Young
injury, Old Trafford is unlikely to be the first port of call, although
Hodgson has said his relationship with Sir Alex remains cordial.

Pitch battle

Grassroots
Gloucestershire rugby club Drybrook keeping their main pitch in
pristine condition for the unlikely England kit launch there this week
meant a recent match between Cirencester third XV and Drybrook seconds
took place on a far less manicured surface.

Sadly, Daily Telegraph
sports journalist Matt Scott, a Cirencester back row forward, lost a
stud in the extra long grass shortly before snapping an anterior
cruciate ligament.

Data supply up for grabs

The
Premier League, on course for a 5billion haul from domestic and
overseas TV contracts, can even make plenty of money from their official
data supply contract.

The
Press Association, who hold the rights, are likely to be outbid in the
current tender by digital media companies Perform or Opta.

Sir Clive Woodward"s position at British Olympic Association in doubt

Woodward's position at British Olympic Association in doubt after Hunt announces cut in top staff

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UPDATED:

06:35 GMT, 20 September 2012

Fresh questions over Sir Clive Woodward's future as the British Olympic Association's director of sport emerged on Wednesday.

The uncertainty comes after BOA chief executive Andy Hunt presented a restructuring programme to the organisation's board that will see a cut in the number of top staff.

Woodward, the former England rugby manager who has been Team GB's deputy leader for the last two summer Olympics, will meet Hunt within the next 10 days to discuss the future.

Questions: Sir Clive Woodward's future as BOA's director of sport is in doubt

Questions: Sir Clive Woodward's future as BOA's director of sport is in doubt

There are currently eight directors in all at the BOA and under the restructuring programme it is expected a number of the posts will be merged.

All eight directors will meet individually with Hunt over the next week and a half for talks over the restructuring.

The BOA are facing a financial deficit after a significant expansion in costs and staff numbers ahead of the London Olympics and need to cut their expenditure.

Hunt's proposals were accepted by the board at a meeting this afternoon and should be in place by January.

The decision has been taken ahead of the election of the new BOA chairman on November 7 where London 2012 chairman Lord Coe is the overwhelming favourite to succeed Lord Moynihan.

Pedigree: Sir Clive led England rugby team to World Cup glory in 2003

Pedigree: Sir Clive led England rugby team to World Cup glory in 2003

The meeting between Hunt and Woodward is likely to take place in Brazil – the pair are flying out on Friday on a four-day trip to start the search for a training base for the 2016 Olympics in Rio de Janeiro.

Woodward, who was brought in to the BOA by Moynihan in 2006, stated last month that he had 'every intention' of staying at the organisation in the run-up to 2016.

The man who led England to Rugby World Cup glory in 2003 has been linked with a return to his original sport and would not be short of offers.

He has already agreed to chair an independent review of the British Judo Association's elite performance programme.

Sebastian Coe will stand to be chairman of the British Olympic Association

Olympics king Coe confirms he will stand for BOA chairman role

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UPDATED:

16:51 GMT, 10 September 2012

Sebastian Coe has confirmed he will stand to be the next chairman of the British Olympic Association.

Lord Coe, the London 2012 chairman, said he had been approached to stand as the successor to Colin Moynihan by the BOA committee appointed to draw up a list of candidates.

Coe said: 'I have been approached and I am happy for my name go to forward.'

Proud: Sebastian Coe waves to athletes during the parade on Monday

Proud: Sebastian Coe waves to athletes during the parade on Monday

Future: Lord Coe (right) could become the new chairman of the BOA

Future: Lord Coe (right) could become the new chairman of the BOA

More to follow.

London 2012 Paralympics: Lord Coe hails David Weir

Lord Coe hails the Weirwolf as marathon man makes for golden goodbye

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UPDATED:

22:00 GMT, 9 September 2012

Lord Coe hailed David Weir as ‘one of the greats’ after the wheelchair racer provided a fitting end to a glorious British summer of sport by winning his fourth gold medal of the London Paralympics.

Weir, known as the Weirwolf, added the marathon crown to his 800metres, 1500m and 5,000m titles, and equalled cyclist Sarah Storey’s haul of four golds in London.

Lord Coe said: ‘David has got that crucial aspect of winning when it really matters. That separates the good from the great and puts David among the great. He’s certainly in the top five.

Marathon man: David Weir pulled clear at the last to win his fourth gold of the Paralympic Games

Marathon man: David Weir pulled clear at the last to win his fourth gold of the Paralympic Games

Just reward: After his triumph, Weir was given the honour of being the Para GB flag bearer

Just reward: After his triumph, Weir was given the honour of being the Para GB flag bearer

‘It’s a pretty exceptional range of
distances. What I’ve witnessed in the stadium over the past week and a
half was just supreme. Today was the cherry on the cake.’

Weir, 33, added: ‘That was the
toughest I’ve ever raced in my life, but the crowds were awesome. I’ve
never seen that before for the whole race. My body was tingling. I
trained for all four events, but you can’t train for the emotions. I’ve
never done so many races before.’

Weir’s success brought Paralympics
GB’s gold medal haul to 34. There was a silver for Shelly Wood in the
women’s event, Paralympics GB’s 120th medal of the Games.

Impressed: Lord Sebastian Coe was bowled over by the brilliance of David Weir

Impressed: Lord Sebastian Coe was bowled over by the brilliance of David Weir

The hosts smashed their target of 103
medals but failed to match the 42 golds they won in Beijing, meaning
Britain were third in the medals table behind China and Russia.

Deputy chef de mission Penny Briscoe
said: We’ve seen the return of USA and Australia as forces in Paralympic
sport and the continued rise of Russia and Ukraine but we’ve stood
toe-to-toe with all those nations.

‘We’ve been part of the most successful Games ever as world standards have risen in ways we would never have imagined.’

Kevin Pietersen and Andrew Strauss to have showdown talks

Strauss set for showdown talks as Pietersen battles to salvage England career

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UPDATED:

10:30 GMT, 19 August 2012

Kevin Pietersen is set to meet with England captain Andrew Strauss next week as he seeks to salvage his international career.

The pair will meet following the conclusion of the third Investec Test match at Lord's in the wake of text messages sent by Pietersen to members of the South African team during the second match of the series at Headingley.

Reports this morning allege that Pietersen described Strauss in offensive terms in one of the messages and offered advice to the South Africans on how to dismiss the skipper.

Kevin Pietersen and Andrew Strauss

Kevin Pietersen and Andrew Strauss

Tensions: Kevin Pietersen (left) is said to have insulted Andrew Strauss (right)

Pietersen's camp would not comment on
the content of the texts this morning, but former England and Wales
Cricket Board chairman Lord MacLaurin said he fears the 32-year-old
could have played his final game for England if the reports are proven
to be accurate.

Pietersen has apologised to England
for the texts but has not divulged their specific content, and it is
thought his international career will remain on hold until negotiations
with the ECB are concluded.

MacLaurin, chairman of the ECB for six
years from 1997, feels that if the allegations are proven, then
Pietersen's England career is over.

Carry on: England are trying to retain their status as the world's No 1 test team

Carry on: England are trying to retain their status as the world's No 1 test team

Carry on: England are trying to retain their status as the world's No 1 test team

Carry on: England are trying to retain their status as the world's No 1 test team

He told Five Live's Sportsweek
programme: 'I think the Kevin Pietersen thing is pretty sad and pretty
serious for cricket, the ECB are capable of dealing with the matter as
they see fit.

'Nobody is bigger than the game and
history is littered with sports stars who believe they are bigger than
the game and business people too.

'They usually end up halfway down the batting order.

Rock-star lifestyle: Kevin Pietersen with his wife, the pop singer and model, Jessica Taylor

Rock-star lifestyle: Kevin Pietersen with his wife, the pop singer and model, Jessica Taylor

'If the reports in the papers are true…..I think Mr Pietersen will never play for England again.'

MacLaurin also pointed to Pietersen's
apparent lack of popularity during his county career in England as well
as with the national team.

He said: 'If you look at the record of
the gentleman concerned he hasn't been greatly loved at Hampshire, at
Nottinghamshire or at Surrey or in the England dressing room.'

Replacement Bairstow was impressive as he scored 95 for England

Replacement Bairstow was impressive as he scored 95 for England

London 2012 Olympics: Sebastian Coe and Chris Hoy urge Government to invest in sport

Coe and Hoy urge Government to invest in sport after Olympic success

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UPDATED:

14:10 GMT, 14 August 2012

Sir Chris Hoy and Lord Coe have urged the Government to capitalise on the success of the London Olympics by investing in sport at grass-roots level.

Team GB's return of 65 medals in London – 29 of them gold – represented this country's best performance at the Olympics since 1908 and triggered a wave of patriotic fervour.

With participation levels in a range of sports expected to spike in the coming months, pressure is being applied to ensure the next generation of stars are given every opportunity to reach their potential.

Knight of the realm: Sir Chris Hoy with the two gold medals he won in London

Knight of the realm: Sir Chris Hoy with the two gold medals he won in London

'This success has shown the politicians and people in power at how the country is responding to these Games,' Hoy, whose two cycling golds in London were his fifth and sixth at Olympic level, told the Daily Express.

'Look at the positive feeling we are getting. We must keep this going. Put money into school sport, put money at the grass-roots level, give kids the chance to get involved in the sport.

'If you do that, you are going to bring this next generation through and it's going to make them fitter, healthier and improve social issues.

'As a result of all that you get the odd medal that pops out the top end, too. It's a win-win situation.'

Clean-up: The Olympic Stadium after the Closing Ceremony

Clean-up: The Olympic Stadium after the Closing Ceremony

Prime Minister David Cameron has already responded to Britain's success by stating that there will be no cuts to funding for Olympic sports before the 2016 Games in Rio.

UK Sport will receive 125 million annually for the next four years to maintain funding at same level as the run-up to London.

London 2012 chairman Lord Coe maintains, however, that 'grown-up conversations' are still required over how best to take Britain on to further success in the future.

'I was asked by the Prime Minister if I would play my part about thinking alongside others about how we can maximise and leverage every ounce from the Games,' Coe told the Daily Telegraph.

Building a legacy: Lord Coe has been asked to advise the Government

Building a legacy: Lord Coe has been asked to advise the Government

'I am very happy to play my part. We need some grown-up conversations about how we deliver these things, and I am pleased the PM realises this.

'Those great British moments and great international moments will do more than anything else to inspire young people to take up sport.

'You have to have the right structure in place to deal with that demand, but everything starts from emulation and aspiration. Those Team GB athletes will be the best drivers of participation that we have had in this country in the last 20 years.

'The challenge now for national governing bodies, and everyone who is interested in promoting sport, is converting every one of those medals into more people kids playing sport, and the ability of clubs at community level to absorb that demand.'

London 2012 Olympics: BOA want more golds at Rio Games

This is the start of the gold rush! BOA pledge to raise the bar at Rio Olympics

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UPDATED:

12:35 GMT, 12 August 2012

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LIVE RESULTS |
EVENT SCHEDULE |
MEDALS TABLE

The British Olympic Association have vowed Great Britain will do everything possible to top their amazing Olympic medal haul from London 2012 at the next Games in Rio de Janeiro.

Britain have had their best Olympics since 1908, winning at least 64 medals on home soil, including a minimum of 28 golds.

Australia are the only country ever to claim more gold medals at a Games immediately after one they have hosted – in 2004 – but no nation has ever secured more medals overall.

More of this: Mo Farah with one of his gold medals

More of this: Mo Farah with one of his gold medals

The BOA want to be the first and clearly believe today's announcement that there will be no Government cuts in the funding of Olympic sports ahead of 2016 could make it possible.

BOA chairman Lord Moynihan said: 'The aspiration is always to push on and do better – absolutely.

'If you're an athlete, if you're a team, your aspiration is always to do better. No question at all in my mind.

'You never say, “Okay, we did very well. Now let's fall back”.

'We have phenomenal athletes in this country, unbelievable athletes, and we're building great support structures.

'And we must always push on and always raise the bar and always seek to do better.'

Moynihan insisted it was far too early to set specific medal targets but added: 'Every sport should have a comprehensive review of their performance.

Solid gold: Greg Rutherford won a shock medal

Solid gold: Greg Rutherford won a shock medal

'Those who have done really well will
need to review why they did really well. Those who haven't lived up to
the expectations will need to review that.

'It won't be until we're very close to Rio that we have an assessment of who we're competing against, let alone how good our own team is.'

Britain have won medals in 15 sports at London 2012, four more than at the Beijing Games four years ago.

BOA chef de mission Andy Hunt said: 'I believe it could be more than that. And that's such an important legacy from these Games.

'Our insight and engagement with sports is like never before and we're not going to stop that.'

Future: Adam Gemili (left) could make waves in Rio

Future: Adam Gemili (left) could make waves in Rio

Sir Clive Woodward, who joined the BOA as director of elite performance in 2006 and became one of their deputy chefs de mission two years later, admitted the challenge now was to make competing away from home an 'advantage'.

Admitting the 'immense' crowd had made a huge difference to Britain's success in London, Woodward added: 'The interesting thing now is how can we make this an away advantage, how can we rethink all our thinking now to make sure that when we go to Rio now, can this be an advantage actually playing away from home.'

Woodward insisted he had 'every intention' of staying at the BOA in the run-up to 2016.

The man who led England to Rugby World Cup glory in 2003 was strongly linked with a return to the Rugby Football Union as elite performance director last year.

But he said: 'The longer I've been in this role, the more I've grown into it and enjoyed it. This has been a remarkable few weeks.

'I'm due to go to Rio at the end of September. We've already been there twice.

'It's just hugely challenging now because can we replicate what we've done here in terms of the support of the team and the athletes in Rio'