Wiggins: I would rather stack shelves in Tesco than take drugs to win Tour
12:31 GMT, 13 July 2012
Bradley Wiggins has spelled out exactly why he will never take performance-enhancing drugs.
He currently wears the yellow jersey in a bid to become the first British rider to ever win the Tour de France.
But he has been regularly asked about drugs given the frequent scandals that have dogged cycling.
Centre of attention: Bradley Wiggins is photographed on Friday
Writing for the Guardian, Wiggins has opened on on why cheating has never crossed his mind.
He said: 'The question that needs to be asked is not why wouldn't I take drugs, but why would I I know exactly why I wouldn't dope.
'To start with, I come to professional road racing from a different background to a lot of guys. There is a different culture in British cycling.
'Britain is a country where doping is not morally acceptable. I was born in Belgium but I grew up in the British environment, with the Olympic side of the sport as well as the Tour de France.
'If I doped I would potentially stand to lose everything. It's a long list. My reputation, my livelihood, my marriage, my family, my house. Everything I have achieved, my Olympic medals, my world titles, the CBE I was given.
Leading the way: Wiggins is desperate to keep the yellow jersey
'I would have to take my children to the school gates in a small Lancashire village with everyone looking at me, knowing I had cheated, knowing I had, perhaps, won the Tour de France, but then been caught.
'My wife organises races in Lancashire. I have my own sportif, with people coming and paying 40 each to ride. If all that was built on sand, if I was deceiving all those people, I would have to live with the knowledge it could all disappear just like that.
'My father-in-law works at British Cycling and would never be able to show his face there again. Their family have been in cycling for 50 years, and I would bring shame and embarrassment on them.'
Wiggins added: 'If I felt I had to take drugs, I would rather stop tomorrow, go and ride club 10-mile time trials, ride to the cafe on Sundays, and work in Tesco stacking shelves.'