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Fabrice Muamba cardiac arrest used in British Heart Foundation advert

Muamba's cardiac arrest to be shown in new British Heart Foundation TV advert

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Cardiac arrest: Muamba is treated on the pitch at White Hart Lane in March 2012

Cardiac arrest: Muamba is treated on the pitch at White Hart Lane in March 2012

Cardiac arrest victim Patrice Muamba helps to promote the Great…

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The 39-second ad is to be shown on ITV and Channel 4 from Saturday, and Sky Sports during the Tottenham and Manchester City match on Sunday.

Medics had to give Muamba 15 shocks to get his heart pumping again when he collapsed during an FA Cup clash with Tottenham last March.

The advert shows players – including Spurs' William Gallas and Benoit Assou-Ekotto – looking distressed as Muamba lies motionless on the pitch.

Speaking over the emotional scenes, BHF Research Professor Mark Kearney tells viewers: 'I hate my job. I hate the misery heart disease brings.

Tributes: Football fans around the world joined forces to wish Muamba well

Tributes: Football fans around the world joined forces to wish Muamba well

Tributes: Football fans around the world joined forces to wish Muamba well

'It lurks among the places you least expect – it takes the young and the fit and it does not discriminate. But we are fighting back.'

Bolton's club doctor Dr Jonathan Tobin revealed Muamba was 'effectively dead' for 78 minutes when he suffered the cardiac arrest.

He was taken to the London Chest Hospital, in Bethnal Green, East London, and spent a month in intensive care.

Muamba later announced his retirement from football on medical grounds, and thanked the doctors that saved him, adding: 'I thank God that I am alive.'

Emotional return: Muamba thanks fans at the Reebok Stadium in May 2012

Emotional return: Muamba thanks fans at the Reebok Stadium in May 2012

The match was abandoned at 1-1.

BHF Medical Director Professor Peter Weissberg today said: 'We are grateful to Fabrice for allowing us to share his story in a hard-hitting campaign that highlights the potential devastation of heart disease.

'With the support of researchers and heart patients like Fabrice, the Fight For Every Heartbeat campaign centres on the transformational research that will combat heart disease.'

Leo Fernandes, a painter and decorator who had a heart attack at 46 and also features in the ad, said: 'The truth is heart disease affects everyone.'

Muamba – a dad of one – joined the Arsenal academy in 2002 before moving to Birmingham, then Bolton in 2008.

Keeping busy: Muamba is unveiled as the honourary starter of the BUPA Great Manchester Run this week

Keeping busy: Muamba is unveiled as the honourary starter of the BUPA Great Manchester Run this week

This is not the first time the BHF have used a professional footballer in their adverts in a bid to widen their appeal.

Footballer-turned actor Vinnie Jones famously demonstrated how to do life-saving CPR to the Bee Gees' tune Stayin' Alive.

The BHF today released new research about heart disease to coincide with the launch of the latest advert.

Their figures show people living in poor areas of Britain are 2.87 times more likely to suffer heart disease than those from wealthier areas.

Experts say this is likely to be because people living in these areas are more likely to smoke.