Tag Archives: heuer

Maria Sharapova launches partnership with Porsche in sexy photoshoot

Gentlemen, start your engines! Sharapova launches Porsche partnership with stunning photoshoot

By
Andy James

PUBLISHED:

13:57 GMT, 22 April 2013

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UPDATED:

15:03 GMT, 22 April 2013

Now, we definitely don't subscribe to the old adage of women and the inability to drive, but there was more than a eyebrow or two raised when Porsche chose their first ever global endorser as Mario Sharapova, especially when statistics claims 88 per cent of 911 buyers are men.

The powerful Russian tennis star, known for her deafening grunt on the court, will front up campaigns for the German car maker for the next three years.

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

'Maria is the perfect choice,' said Porsche CEO Matthias Mueller. 'Her profile and charisma are an ideal fit for Porsche.'

Porsche join the likes of Nike, Evian, Tag Heuer and Samsung in partnering up with one of the most marketable sportstars in the world, taking Sharapova's revenue for endorsements alone beyond 20million a year.

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

Write caption here

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

As well as her tennis and multitude of
other endorsements, the Russian is currently keeping the money rolling
in with her Sugarpova sweets, which have sold more than 1.5 million bags
in six months.

To celebrate the latest launch, Sharapova, who previously had a deal with Land Rover in 2006, posed with the stunning vehicles in Stuttgart, where it is manufactured.

The event coincides with her arrival for the defence of her Porsche Tennis Grand Prix crown, which takes place in the city this month.

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Maria Sharapova launches candy brand before Australian Open

Serving up a treat: Maria launches sweet brand as she gears up for Australian Open

By
Liv Lee

PUBLISHED:

16:47 GMT, 10 January 2013

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UPDATED:

17:22 GMT, 10 January 2013

Maria Sharapova’s premium sweet brand is set to fly off the shelves in 2013 if they taste as good as they look.

Sugarpova, the tennis ace’s own creation, will launch in the UK, Japan, Canada, Russia, India and China this year. It has already done well in the America, selling a quarter of a million bags in three months.

This week she’ll be promoting the product in Australia, as she makes her final preparations for the opening Grand Slam of the year.

Making a packet: The Russian launched her sweet brand, Sugarpova, last year and sold a quarter of a million bags within three months

Making a packet: The Russian launched her sweet brand, Sugarpova, last year and sold a quarter of a million bags within three months

You can choose from flavours that include Spooky Sour, Splashy, Silly, Cheeky and Flirty

You can choose from flavours that include Spooky Sour, Splashy, Silly, Cheeky and Flirty

Tasty: You can choose from flavours that include Spooky Sour, Splashy, Silly, Cheeky Flirty, Silly Sour and Chic

The Russian, who claims to have a sweet tooth, invested half a million dollars in the brand. Each bag retails at around 3.70 a bag, a steep price in comparison to a bag of Haribo which is less than half that.

It’s not the first time she has ventured into design, having previously teamed up with Nike and watch-makers Tag Heuer. But this solo project has been more of a challenge for the world No 2.

The brand offers 12 varieties, such as Sporty, which are in the shape of tennis balls, and Chic, which features mini gummy handbags and heels. There is also Splashy, in the shape of turtles and squid, and Sassy Sour.

One of Sugapova's variations features gumballs in the shape of tennis balls

Sporty: One of Sugapova's variations features gumballs in the shape of tennis balls

Sugarpova consultant Jeff Rubin said that Sharapova has been very committed to the business, and that only the day after winning the French Open she was at the factory conducting taste tests for the product.

The 25-year-old has not ruled out expanding the brand into other areas once her tennis career ends, such as fashion and cosmetics.