Little fanfare for big Chelsea deal with Samsung
23:10 GMT, 6 September 2012
Chelsea have renewed their shirt sponsorship contract with Samsung for two years, but with surprisingly little publicity.
The deal, until the end of 2014-15, is understood to be worth around 18million a year but the Korean electronic giants waited until after Chelsea’s Champions League triumph before agreeing the contract on the deadline for taking up the option.
Chelsea explain the strange lack of promotion by saying it is an extension rather than the announcement of a new partnership. But other Barclays Premier League clubs would have made a lot more of such lucrative support.
Two more years: Samsung and Chelsea have renewed their partnership
More from Charles Sale…
Charles Sale: England sign up for more of same as 1966 renew deal
See a shrink, Mario! City boss Mancini wants Balotelli to quit smoking habit
Charles Sale: Kenyon stands to cash in on any Chelsea Falcao deal
Charles Sale: Hammers relaxed about agent link despite swelling ranks
Charles Sale: Keep your shirt on, Tevez is told
Charles Sale: The team-mates who still love Pietersen
Charles Sale: BBC claim tower block broadcast base was safe despite razor blade assault
Charles Sale: ECB ask Twitter to shut second spoof
VIEW FULL ARCHIVE
However, the numbers show just how far Chelsea are behind Manchester United on the commercial front. The Old Trafford kit sponsorship contract with Chevrolet, which the club trumpeted two years ahead of its start in 2014-15, is worth over 50m a season.
Ten other Premier League clubs whose shirt deals expire at the end of this season, including Tottenham, Fulham and Aston Villa, are already in a race to find new backers. But ‘second-tier’ clubs such as Fulham will be looking for a 5m to 6m-a-year sponsor — around a tenth of United’s record-breaking contract.
What Mario likes
Mario Balotelli’s fabled extravagance includes ordering regular takeaways from the well-known Wing’s Chinese restaurant in Manchester, which his chauffeur always collects for him. Apparently Mario likes his spare ribs to be taken off the bone.
Cook quits column
Alastair Cook has decided to terminate his recently signed columnist deal with Middle East Sports Talk magazine after being appointed England Test captain and is considering whether to continue with his longer-standing column in the Metro newspaper.
Incidentally the sports editor of the Dubai magazine is Ben Jacobs, who left Radio 5 Live after being blamed for tampering with a pre-recorded Roberto Martinez interview. Jacobs has always denied any involvement.
Considerations: Alastair Cook might give up his Metro column
Discus debacle over
The persistence of the International Paralympic Committee in demanding the return of the gold medal wrongly awarded to Ukrainian discus thrower Mariia Pomazan after Omega botched the results, finally paid off on Thursday. After a week-long stand-off, Ukraine returned the gong.
It is understood that ECB officials Hugh Morris, Steve Elworthy and Rhian Evans have all read Jimmy Anderson’s autobiography prior to its launch next week to ensure they are all happy with the contents.
This follows a nervousness around England players’ books after Graeme Swann’s life story, which wasn’t properly read by the Board before publication, exposed the differences in the England dressing room between Kevin Pietersen and other players.
It’s no surprise in the current climate that some KP mentions in the Anderson book failed to see the light of day.
Censored James Anderson (right) has a book coming out
Meanwhile, it didn’t go unnoticed in the cricket world that publicity ravenous Freddie Flintoff announced his professional boxing tilt on the eve of Warwickshire’s County Championship triumph, just as his cricket retirement coincided with Notts clinching the title two years ago.
Axed Vaughan takes it well
England Rugby 2015 World Cup chief executive Paul Vaughan was brutally dismissed by the RFU to make way for London 2012’s Debbie Jevans, despite axeman ER 2015 chairman Andy Cosslett saying ‘the planning is completely on schedule and stakeholders are comfortable’.
Yet Vaughan shows an unusual decency after such a bloodletting by offering to give Jevans any help he can in the build-up to the tournament.
The FA have sold only 56,000 full-price tickets for the World Cup qualifier against Ukraine at Wembley next Tuesday. That includes 17,000 pre-sold to corporate ticket holders.
As a result of the worryingly poor uptake, 5,000 seats have been shifted in a block sale to the London 2012 volunteer Games Makers, who will be charged a reduced price of 20.12, and the FA will launch an advertising campaign over the weekend to increase the attendance.