Tag Archives: fizzy

Newcastle only take 1.5m from Wonga for stadium name rights

St James' deal a steal for Wonga with stadium naming rights only worth 1.5m

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UPDATED:

21:30 GMT, 20 October 2012

Controversial new Newcastle sponsor Wonga is paying the club 1.5million a year for the naming rights to St James’ Park — less than half the valuation estimated by sports marketing experts.

It has been revealed Newcastle commissioned an investigation into the valuation of naming rights prior to rubber-stamping the Wonga deal and were informed they could expect to command between 3m-4m each year.

Let's get fizzy-cal: Newcastle supporters celebrate the stadium name changing back to St James' Park

Let's get fizzy-cal: Newcastle supporters celebrate the stadium name changing back to St James' Park

Despite the findings of the report,
Newcastle owner Mike Ashley and the club’s directors gave the green
light to a deal worth considerably less. It is a decision that has
restored the traditional name of the ground.

It is understood Newcastle have actually signed two separate contracts with the loan firm.

The stadium naming rights deal will
run for four-and-a-half years, while Wonga has also agreed a four-year
shirt sponsorship deal, starting next season, which is worth between
6m-8m a year.

The boss: Magpies manager Alan Pardew said last week he welcomed the change back to St James' Park

The boss: Magpies manager Alan Pardew said last week he welcomed the change back to St James' Park

Newcastle fans celebrate as St James" Park sign is restored

Out with the new and in with the old! Toon fans pop their corks as St James' Park sign is restored to Newcastle's famous home

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UPDATED:

14:34 GMT, 17 October 2012

Newcastle fans celebrated in style outside St James' Park after finally being allowed to call the famous old stadium by it's original name once again.

Members of the Toon Army knocked back the champagne as the Sports Direct signs were taken away and the old name was officially unveiled.

There was outrage when the club announced a sponsorship deal with owner Mike Ashley's sportswear retailer last season which included the naming rights to the stadium to end 119 years of history in the city.

Let's get fizzy-cal: Newcastle supporters celebrate the stadium name changing back to St James' Park

Let's get fizzy-cal: Newcastle supporters celebrate the stadium name changing back to St James' Park

But the Magpies have now signed a 32million shirt and stadium sponsorship deal with short-term loans company Wonga.com for the next four years.

It does does kick in until next season but the club moved quickly to get their name back and a few fans were there to mark the occasion.

The rest of the Magpies faithful, most of whom refused to acknowledge the change to the Sports Direct Arena, will be able to celebrate this victory at next home game, in the Europa League against Club Brugge.

The boss: Magpies manager Alan Pardew said last week he welcomed the change back to St James' Park

The boss: Magpies manager Alan Pardew said last week he welcomed the change back to St James' Park

So everything's good again on Tyneside Not quite. Supporters are furious with plans to have Wonga emblazoned on the front of the famous black and white stripes.

The company, already sponsors of Championship club Blackpool and top Scottish side Hearts, have been labelled a 'legal loan shark company' for offering short-term loans at an APR of 4,214 per cent.

Fan-tastic: Newcastle supporter Ian Davison was a happy man outside St James' Park

Fan-tastic: Newcastle supporter Ian Davison was a happy man outside St James' Park