Tag Archives: endorser

Maria Sharapova launches partnership with Porsche in sexy photoshoot

Gentlemen, start your engines! Sharapova launches Porsche partnership with stunning photoshoot

By
Andy James

PUBLISHED:

13:57 GMT, 22 April 2013

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UPDATED:

15:03 GMT, 22 April 2013

Now, we definitely don't subscribe to the old adage of women and the inability to drive, but there was more than a eyebrow or two raised when Porsche chose their first ever global endorser as Mario Sharapova, especially when statistics claims 88 per cent of 911 buyers are men.

The powerful Russian tennis star, known for her deafening grunt on the court, will front up campaigns for the German car maker for the next three years.

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

Wheely nice view: Maria Sharapova has launched a new partnership with car maker Porsche

'Maria is the perfect choice,' said Porsche CEO Matthias Mueller. 'Her profile and charisma are an ideal fit for Porsche.'

Porsche join the likes of Nike, Evian, Tag Heuer and Samsung in partnering up with one of the most marketable sportstars in the world, taking Sharapova's revenue for endorsements alone beyond 20million a year.

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

Write caption here

Blonde ambition: The deal will take Sharapova's earnings from endorsement beyond 20million a year

As well as her tennis and multitude of
other endorsements, the Russian is currently keeping the money rolling
in with her Sugarpova sweets, which have sold more than 1.5 million bags
in six months.

To celebrate the latest launch, Sharapova, who previously had a deal with Land Rover in 2006, posed with the stunning vehicles in Stuttgart, where it is manufactured.

The event coincides with her arrival for the defence of her Porsche Tennis Grand Prix crown, which takes place in the city this month.

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Sweet spot: Sharapova has plenty of means of bring in extra cash beyond her work on the court

Rory McIlroy sued by Oakley over $200m Nike deal

Sponsor turns on McIlroy: Rory sued by Oakley as he nears $200m Nike deal

By
Derek Lawrenson

PUBLISHED:

00:47 GMT, 9 January 2013

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UPDATED:

15:49 GMT, 9 January 2013

Rory McIlroy is facing legal action from sponsor Oakley just as he is set to be unveiled on Monday as the new $200million face of Nike.

The American sunglasses manufacturer confirmed last night they have launched legal action to retain sponsorship of the coveted Northern Irishman.

On a day when another McIlroy sponsor, Jumeirah Hotels & Sports, disappeared into the sunset thanking him for his services, Oakley issued a statement that barely concealed their annoyance at what they perceive as Nike’s illegal move.

Sued: McIlroy is set to become the new face of Nike

Sued: McIlroy is set to become the new face of Nike

‘Oakley’s contract with Rory has a
right of first refusal that permits us to retain Rory as an Oakley
endorser by matching any offer he receives covering our products,’ said
the statement.

‘These types of provisions are common in the industry. Oakley values Rory and will do all it can to retain him.’

Whether that will amount to very much remains to be seen but Nike are confident they have their man.

Here comes the girl: McIlroy has been dating tennis player Caroline Wozniacki

Here comes the girl: McIlroy has been dating tennis player Caroline Wozniacki

McIlroy has had plenty of relaxation time over the winter

Basking in the sun: McIlroy has had plenty of relaxation time over the winter

McIlroy bathes whilst watching Wozniacki training

Australia sun: McIlroy bathes whilst watching Wozniacki training

Although the invitation does not name
McIlroy, selected media organisations have been invited to a hotel in
Abu Dhabi on Monday for a ‘major announcement’ featuring Nike and ‘a
special guest’.

Oakley’s contract with McIlroy ended
on 31 December. According to the lawsuit filed in California, when they
tried to use their ‘right of first refusal’ to match the Nike offer,
McIlroy and his agent Conor Ridge ignored the counter-offer, thereby
breaching the Oakley-McIlroy contract.

The Nike deal is thought to be for 10
years and worth $200m.

Meanwhile, Padraig Harrington says he has
‘massive sympathy’ for McIlroy over whether to represent Great Britain or
Ireland at the 2016 Olympics. Dubliner Harrington said: ‘No sportsman
should have to make that decision.’

McIlroy and Tiger Woods are golf's two star attractions

Double trouble: McIlroy and Tiger Woods are golf's two star attractions