Tag Archives: dugout

Manchester United"s incredible list sponsors helping them become $3billion super club

The making of the $3BILLION super club: How Manchester United's bank balance is being boosted by beer, wine and crisps… and that's just for starters!

. The amount these companies pay for association is secret so that the Premier League leaders can keep prices competitive.

Some deals, United want people to know about though, such as the enormous shirt sponsorship with Chevrolet, announced in August last year, which will come into effect from 2014.

Sign of the times: Sir Alex Ferguson attends a Chevrolet soiree in Shanghai last summer

Sign of the times: Sir Alex Ferguson attends a Chevrolet soiree in Shanghai last summer

At the start of that season it will be worth 44m a year, increasing by 2.1 per cent annually to 2021 – totalling an incredible 357m. These numbers do not make it into United’s current take home from sponsorship but the 12m Chevrolet has paid to have its logo on the Old Trafford dugout seats this season does.

As do United’s other big deals. Aon pay United 20m a year to sponsor the shirt currently, while DHL have since 2010 forked out 10m a year to feature on the team’s training kit. That seemed a remarkable agreement at the time, but United have bought out the postal firm’s remaining contract as they believe they can generate greater income elsewhere.

It costs Nike around 25.4m to supply United’s kit each season but talks will begin next month over a new deal which should dwarf that amount.

Betting firm Bwin pay 2.4m to have outlets at Old Trafford, among other things, Singha handover 2m to have around 20,000 bottles sold at the ground each game, and Thomas Cook give 1.3m to provide United player’s travel and offer packages to fans.

Chilly: But United's finances are warming up with their glut of sponsors

Chilly: But United's finances are warming up with their glut of sponsors

Meanwhile, Mister Potato is the official ‘snack’ partner and Smirnoff the official ‘responsible drinking’ partner. Also, the 14 separate sponsorships with telecom companies dotted around the globe show United’s interest in supplying exclusive video footage for mobiles. A pointer to this came last week, when the club bought out BSkyB’s 33 per cent share in MUTV so they have full control over distribution rights.

Fans may feel United’s name is cheapened by associating so many sponsors and we can only wonder what Sir Matt Busby would make of it all. But given the Glazer family takeover loaded the club with debt – 400m at last count in November – many financial experts now admire their relentless pursuit of commercial opportunities.

David Chattaway, valuation director at Brand Finance, which worked with United on a consultancy basis a few years ago, said there was plenty of mileage left in sponsorship deals and suggested Australia and USA would be the next markets targeted.

‘There’s talk about dilution, “How far can it go” I don’t think they’re there yet,’ he told Sportsmail. ‘Hong Kong staff take a proactive approach, targeting who has an interest in Manchester United, and calling them. It’s like they’ve got a huge matrix and they’re filling up the boxes.

Coffers: Sir Alex Ferguson will hope to be able to spend some of United's income

Coffers: Sir Alex Ferguson will hope to be able to spend some of United's income

‘These little deals show the commercial acumen at Manchester United. It’s become an industry joke – a “day a deal” – but this club is motoring ahead. Brands want to be associated with them. It wouldn’t surprise me if each quarter we saw three or four news deals.

‘There probably is a tipping point. When you’re clicking through five pages of sponsors on their website the brands may start to think this is too much.

‘Juventus are at the other end. They believe there is more value in fewer partnerships. But Real Madrid and Barcelona are chasing Manchester United at the moment thinking that’s where the
money is.

‘With financial fair play, these clubs need to balance their books, they need additional revenue to pay their bills. The commercial opportunity is probably the easiest to tap into.

‘You’d be naive trying to pull together
some rationale that United really want to have a soft drink partner in
China. No, I don’t think it is that. It’s purely a commercial
transaction.

VIDEO: Rooney and Co enjoy a glass of red wine…

‘Manchester United have a reputational issue, they wouldn’t want to associate with certain brands, like a Wonga, who could cause controversy. They are keen to go with big brands in these territories that they’re eyeing up for new fans, or continuing to get close to existing fans.’

Chattaway added: ‘If you look at the amount of partners they get through, it’s fair to say Manchester United aren’t building long-term relationships here. They are short, three-year windows. They take the money, manage the relationship, and are then not averse to bringing in a new partner.’

Deloitte released figures last week showing United made 117.6m in commercial revenue in 2011-12, making it a larger revenue stream than matchday receipts and broadcast money for the first time.

‘The deal they announced with Chevrolet is very, very impressive,’ Adam Bull, senior consultant at Deloitte Sports, told Sportsmail. ‘And they continue to make new deals in different countries around the world, with companies becoming regional sponsors of certain items. That’s going to help them grow their commercial revenues.

‘The strength of it is shown by the DHL deal they are now buying out because they think they can generate more. Pretty phenomenal for a training kit.’

UNITED'S SPONSORS (according to club website)

AON
Principal sponsor of Manchester United – 20m a year

DHL
Official logistics partner of Manchester United – 10m

NIKE
Official kit supplier of Manchester United – 25.4m

CHEVROLET
Official automotive partner of Manchester United – 12m

SINGHA
Official beer of Manchester United – 2m

THOMAS COOK
Official travel partner of Manchester United – 1.3m

BWIN
Official online gaming and betting partner of Manchester United – 2.4m

CASILLERO DEL DIABLO
Official wine partner of Manchester United – 2m

HUBLOT
Official timekeeper of Manchester United – 4m

The below are all worth approximately 1m – 2m…

SMIRNOFF
Official responsible drinking partner of Manchester United

TOSHIBA MEDICAL SYSTEMS
Official medical systems partner of Manchester United

STC
Official integrated telecommunications partner of Manchester United for Saudi Arabia

PCCW
Official integrated telecommunications partner of Manchester United in Hong Kong

TURKISH AIRLINES
Official airline partner

EPSON
Official office equipment partner of Manchester United

MISTER POTATO
Official savoury snack partner of Manchester United

YANMAR
Official global partner

TM
Official integrated telecommunications partner of Manchester United in Malaysia

GLOBACOM
Official integrated telecommunications partner of Manchester United for Nigeria, Ghana, Republic of Benin

VIVA KUWAIT
Official integrated telecommunications partner of Manchester United in Kuwait

MTN
Official integrated telecoms partner of Manchester United for South Africa / Zambia / Rwanda / Uganda / Swaziland / Botswana.

AIRTEL
Official telecommunications partner of Manchester United in India/Sri Lanka/Seychelles/Bangladesh.

ZONG
Official telecommunications partner of Manchester United in Pakistan

GLOBUL
Official telecommunications partner of Manchester United in Bulgaria

MAMEE
Official noodles partner of Manchester United for Asia, Oceania and Middle East

VIVA
Official integrated telecommunications partner of Manchester United in Bahrain

TURK TELEKOM
Official integrated telecommunications partner of Manchester United in Turkey

A.P. HONDA
Official motorcycle partner of Manchester United in Thailand

AIRTEL AFRICA
Official telecoms partner in Burkina Faso, Chad, DR Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Sierra Leone, Tanzania, Congo Brazzaville

BEELINE
Official telecommunications partner of Manchester United in Vietnam, Cambodia and Laos

BAKCELL
Official telecommunications and broadcast partner of Manchester United for Azerbaijan

KAGOME
Official soft drink partner of Manchester United for Japan

WAHAHA
Official soft drink partner of Manchester United for China

PT MULTISTRADA
Official tyre partner of Manchester United

KANSAI
Official paint partner of Manchester United

Tito Vilanova returns to dugout as Barcelona win 4-0 against Espanyol

Vilanova returns to dugout as Messi gets his first of the year in 4-0 Barca win

PUBLISHED:

20:22 GMT, 6 January 2013

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UPDATED:

21:02 GMT, 6 January 2013

Tito Vilanova returned to the Barcelona bench with the minimum of fuss tonight as his side got all of their work done inside the first 30 minutes of the Catalan derby.

Manager Vilanova, back at the helm after a brief spell out for surgery on his parotid gland after contracting cancer for the second time, was given the easiest of nights as his stellar cast of players made life comfortable for him.

They had scored all of their goals by the time the 30th minute ticked by and after that it was procession football, with Pedro twice denied a hat-trick by the offside flag while other chances also passed.

Back with a bang: Pedro Rodriguez scores past Kiko Casilla

Back with a bang: Pedro Rodriguez scores past Kiko Casilla

After Xavi had opened the scoring, Pedro then chimed in with his brace before Lionel Messi set off on his pursuit of 100 goals this year with a penalty.

The Argentinian scored a record-breaking 91 times in 2012 and is expected to go even further this time around. His only regret will be that he did not make the most of the leisurely second-half conditions.

The writing was on the wall for Javier Aguirre's side early on, with Xavi's goal setting the template for how Barca would play all night.

All together now: Barcelona's players celebrate their 4-0 win

All together now: Barcelona's players celebrate their 4-0 win

Messi slid a pass through to Andres
Iniesta on the left, the cut-back arriving for Xavi to tap in from close
range, and he opened his body slightly to make the finish.

Three minutes later Messi and Cesc
Fabregas combined to release Iniesta but he was denied by Francisco
Casilla, but the keeper could do nothing as Pedro got his first in the
15th minute.

Again it was from a cut-back, this
time from Fabregas, and at first it looked as though it was Messi`s
goal, with replays then showing Pedro got the slightest of touches to
his shot.

Good to be back: Tito Vilanova returned to the dug-out to see Barcelona win 4-0

Good to be back: Tito Vilanova returned to the dug-out to see Barcelona win 4-0

It was three with 27 minutes gone,
Pedro racing onto Sergio Busquets' defence-splitting pass and lobbing
Casilla, and the keeper was all at sea again a minute later as he
bundled over Fabregas as he went away from goal.

Messi duly stepped up and converted from the spot, the first goal of what will no doubt be many this year.

The brakes were applied a little after that, with Espanyol defending better and Barca not as incisive. Casilla denied

In the goals: Lionel Messi scored his first goal of 2013

In the goals: Lionel Messi scored his first goal of 2013

Fabregas and a flag denied Pedro a 65th-minute hat-trick when Fabregas, crossing after Messi`s pass, was called offside.

The same thing happened again with 17
minutes left as Pedro chipped wide to Alves and then followed in to
score from the cross, while Espanyol`s only real chance ended with
Victor Valdes saving from a clean-through Juan Albin.

Messi then rattled the bar with a
25-yard free-kick, but after such an early rush, there would be no more
goals as Barca restored their 16-point lead over Real Madrid.

Sir Alex Ferguson has praised Ally McCoist for the job he is doing at Rangers

In awe of Ally: Sir Alex hails McCoist on Mission Impossible

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UPDATED:

00:10 GMT, 29 December 2012

Sir Alex Ferguson last night saluted the managerial job Ally McCoist has masterminded at Rangers in the face of the toughest set of circumstances ever experienced by an Ibrox boss.

The legendary Manchester United chief, Britain’s most successful manager of all time, has been hugely impressed at how McCoist has handled his ‘Mission Impossible’ in the wake of the ‘disgraceful’ and ‘disastrous’ financial collapse of Rangers under shamed former owner Craig Whyte.

Sir Alex Ferguson

Rangers manager Ally McCoist

Impressed: SIr Alex Ferguson (left) has given Rangers manager Ally McCoist (right) his seal of approval for the way McCoist has led the Glasgow club this year

Ferguson has marvelled at how McCoist has emerged from the trauma of the club’s liquidation, and the loss of a team of star players, to build a side which now sits 12 points clear at the top of the Third Division, ahead of today’s trip to Hampden to face Queen’s Park.

Despite giving McCoist his own personal managerial seal of approval, however, the two-times Champions League winner and 12-times English Premier League champion does not believe the record Rangers goalscorer will receive the credit he deserves for his work in the Ibrox dugout amid the off-field turmoil.

‘I think the job that Ally McCoist has done at Rangers is fantastic,’ said Ferguson, who became embroiled in a war of words with Newcastle yesterday after offering a not-so-complimentary opinion on their club and manager Alan Pardew, describing him as a ‘hypocrite’.

Top: Rangers are 12 clear at the top of the Third Division and will travel to Hampden to play Queen's Park on Saturday

Top: Rangers are 12 clear at the top of the Third Division and will travel to Hampden to play Queen's Park on Saturday

‘What bigger examination could a Rangers manager ever get than being demoted to the Third Division, losing all his players — and then still being top of the league.

'Ally has done a fantastic job, but he won’t get the credit he deserves because if Rangers are not in European football, then they are not Rangers.’

Ferguson started his playing career at Queen’s Park between 1957 and 1960, before spending two years at Ibrox as a Rangers striker between 1967 and 1969.

Support: Tens of thousands of Rangers supporters are expected to travel to Hampden Park

Support: Tens of thousands of Rangers supporters are expected to travel to Hampden Park

He would have loved to accept an invitation to be at Hampden today and joked that despite Manchester United hosting West Brom, he was still tempted to make the trip back to Glasgow.

‘Is Queen’s Park v Rangers a romantic fixture Absolutely,’ he told Sky Sports. ‘I was invited to the game but we are playing. I’ll maybe nip up anyway.’

Paul Lambert defends Aston Villa youngsters

The kids are alright! Lambert defends Aston Villa youngsters despite recent hammerings

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UPDATED:

12:27 GMT, 28 December 2012

Paul Lambert has refused to blame Aston Villa's youngest-ever side for the club's recent beatings, saying the club's experienced players have done no better.

Villa have conceded 12 goals in their past two games and are in desperate need of a return to winning ways against Wigan on Saturday.

Lambert makes no apologies for looking up the Premier League table, rather than down it, despite the fact that Villa have let in more goals than anyone else and are the joint lowest scorers.

Standing firm: Aston Villa manager Paul Lambert has the crowd behind him

Standing firm: Aston Villa manager Paul Lambert has the crowd behind him

But he remains committed to the policy of blooding youngsters – the current average age of Villa's team is 23 – and he is remaining true to his recruitment policy.

'Over the last few years this club has had loads of experienced players and the situation hasn't really changed,' said Lambert.

'Experienced players won't always take you where you want to go. I know that from my own experience.

'I have a belief in the way we are doing it. In the long term this club will be great.

'There's no point me saying we are down there because of inexperience. This club was battling against relegation last season.'

Hard knocks: Villa were hammered by Chelsea and Spurs in their last two games

Hard knocks: Villa were hammered by Chelsea and Spurs in their last two games

Villa's eight-goal thumping at Stamford Bridge was the worst defeat in the club's history.

Conceding four without replay at Villa Park against Spurs on Boxing Day was a marginal improvement.

Yet the Holte End remained steadfast in their support of the team, staying behind to chant Lambert's name.

Villa are in the semi-finals of the Capital One Cup but their backing did not go un-noticed in the home dugout.

'It's the first time in years that I've seen that reaction from a crowd,' added Lambert.

No answer: Spurs winger Gareth Bale ripped Villa apart with a hat-trick

No answer: Spurs winger Gareth Bale ripped Villa apart with a hat-trick

'I think they see the bigger picture. Normally, when you are three down at home there is an evacuation. I think they can see the big picture.

'The fans have been fantastic and one thing you can say about this club is that the crowd have never not been behind it.

'My job is to rectify it, the fans I can't thank enough. For anyone who was there…well I've not seen that.'

Lambert is again short of options due to a lengthy injury list.

Ron Vlaar, Gabby Agbonlahor, Andreas Weimann, Nathan Baker, Charles N'Zogbia and Darren Bent are all sidelined for Wigan's visit.

Arsene Wenger and Theo Walcott hug and make up after Arsenal win at Reading

Wenger and Walcott hug and make up after Arsenal's win at Reading (…but the fans still need some convincing)

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UPDATED:

11:20 GMT, 18 December 2012

The wrangling over a new contract goes on, but is seems all is forgiven between Arsenal's Theo Walcott and his manager Arsene Wenger.

The fans, however, may take a little more convincing.

The 23-year-old was outstanding on Monday night as the Gunners bounced back in style from last week's Capital One Cup exit to Bradford with a 5-2 win at Reading.

Friends again: Arsene Wenger warmly thanks Theo Walcott after his excellent performance in the 5-2 win at Reading as he is subbed off with five minutes to play

Friends again: Arsene Wenger warmly thanks Theo Walcott after his excellent performance in the 5-2 win at Reading as he is subbed off with five minutes to play

Discontent: This banner calling for Wenger to leave was unfurled in the Arsenal end at the final whistle

Discontent: This banner calling for Wenger to leave was unfurled in the Arsenal end at the final whistle

Arsene Wenger banner

Walcott capped the performance with the fifth goal and then had an embrace with his manager as he left the field with five minutes to play.

His excellent display was a timely reminder to the negotiators that increasing his present 75,000-a-week wages in a new deal may be a price worth paying.

But at the final whistle, and despite the result, a section of Arsenal fans made clear that it's time for a change in the dugout.

A red banner was unfurled reading: 'Arsene. Thanks for the memories, but it's time to say goodbye.'

It reflects the growing feeling in recent months that Wenger's 16-year tenure at Arsenal should be brought to an end as the club look at an eighth season without silverware.

Wenger has been targeted by disgruntled fans during home matches at The Emirates this season when Arsenal have failed to win.

Embrace: Both Wenger and Walcott expressed a desire to resolve wrangling over a new contract after the Reading win

Embrace: Both Wenger and Walcott expressed a desire to resolve wrangling over a new contract after the Reading win

After the match, Wenger was full of praise for Walcott's performance and said he still hopes to thrash out a deal before the winger's contract expires in the summer.

Chelsea, Liverpool and both Manchester clubs have been linked with the England international.

Wenger said: 'I believe he has been educated at Southampton and Arsenal and he has become a top player. I hope that when he considers his future he will consider Arsenal is the best place for him and sign for us.

'I do not want to come out on details of Walcott's contract but simply say our desire and will is clear and he knows that. Hopefully we can get to a happy ending.

Celebration time: Walcott celebrates scoring Arsenal fifth and final goal at Reading, capping a fine individual performance

Celebration time: Walcott celebrates scoring Arsenal fifth and final goal at Reading, capping a fine individual performance

'I believe we have a good core of young English players. We couldn't keep the good core of young foreign players.

'We hope we will be capable of building a team around the young English players and achieve something together.

'It is not my decision – it is Theo's decision as well. If it is my decision it is quickly done.'

Walcott was coy on the status of his contract negotiations: 'Talks are ongoing and it's going to be a slow process. It's taking a long time but hopefully something will happen soon.'

Roberto Mancini content with Manchester City draw

Mancini's men well set for title push after City earn draw at Chelsea

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UPDATED:

00:36 GMT, 26 November 2012

Roberto Mancini reclined in his seat, scarf knotted with its usual panache, legs crossed at the ankles and feet up on the wall of the dugout.

Were he judged on the rules of those sitting a few yards to his left, the Manchester City manager would have been sacked after crashing out of the Champions League before December, out at the group stage for the second year in a row.

As it was, on a day of protest at Stamford Bridge, he could barely have seemed more relaxed as his team extended their unbeaten run in the Barclays Premier League to 21 games.

Just chilling: Roberto Mancini (right) was comfortable throughout the draw

Just chilling: Roberto Mancini (right) was comfortable throughout the draw

Mancini was mildly irritated with his team’s work in the final third of the pitch but can be happy that City edged the game and created the better chances.

Europe may be proving a little awkward to crack, even for the filthy rich, but the Premier League champions are well placed to retain their title.

They are a point behind neighbours Manchester United and have not lost in the competition since visiting Arsenal in April, even if the manager was annoyed to surrender ground at the top of the table.

‘I am not satisfied with one point,’ said Mancini. Despite this disappointment, the Italian will be privately encouraged by what he saw yesterday. His team looked far more equipped than Chelsea for the slog ahead.

In control: Vincent Kompany (left) was impressive for Manchester City

In control: Vincent Kompany (left) was impressive for Manchester City

They have a stronger squad, with more depth and personality and a greater range of options on the bench.

Vincent Kompany played despite twisting a knee against Real Madrid last week and was impressive at the heart of the defence and Gareth Barry is close to his best again after hernia surgery in the summer.

Also, Mancini seems to have settled back into the formation which served them well last season, with a defensive six behind an attacking quartet.

It is almost as if Mancini has quelled his instinct to drive on and improve after realising that standing still may be good enough to resist the domestic challenges.

Next up for City are Wigan and Everton before the visit of Manchester United on December 9. Mancini’s team will not fear the derby at home, where they do not lose.

Look who's back: Mario Balotelli (right) was booked for simulation

Look who's back: Mario Balotelli (right) was booked for simulation

The Etihad Stadium has become a fortress like the Bridge used to be. It is one of several similarities between the team Jose Mourinho built at Chelsea and Mancini’s City.

Both units were big, muscular and powerful with a tight defensive grip, low risk tactics and quick, talented individuals in attack to win the games.

Two years of total domination at home, however, and Roman Abramovich became bored and started demanding flair, adventure and the European Cup.

Mancini may encounter similar impatience. For now, however, defending the title is a success and will be easier without the distraction of the Champions League.

VIDEO: GRAHAM CHADWICK'S PICTURES FROM CHELSEA V MANCHESTER CITY

Sir Bobby Charlton allays Sir Alex Ferguson Manchester United quit fears

Charlton allays Fergie quit fears, saying: Sir Alex will be with United for as long as he wants

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UPDATED:

20:52 GMT, 21 November 2012

Sir Bobby Charlton has told Sir Alex Ferguson to carry on as Manchester United manager as long as he wants.

Approaching his 71st birthday, and with over 26 years' service as United boss behind him, Ferguson's achievements at Old Trafford will be acknowledged on Friday with the unveiling of a statue of the Scot outside the stand that also bears his name.

Amid other little signs, including the health scare Ferguson suffered in May, it has been suggested it could be part of the end of his reign, and this season will be his last.

In the dugout: Sir Alex Ferguson has been urged to remain at Manchester United for as long as he likes

In the dugout: Sir Alex Ferguson has been urged to remain at Manchester United for as long as he likes

But those who know him best do not give that impression.

And Charlton, who travelled back from Turkey with Ferguson after defeat to Galatasaray, is putting no timescale on the departure, knowing just how difficult he is going to be to replace.

'When we made the decision to go for him we didn't in our wildest dreams think that it would last as long as this,' said Charlton.

'But from the beginning he obviously made people aware of what he did and how he did it with regard to controlling players and how to work with [the club] management which is also very, very important.

'I won't see his like again, I'm certain of that. We're really lucky, and people are really envious of us. He was born to do this job and he's going to be with us as long as he wants.

'He's just a sensational manager, I keep repeating it, [but] others must look on in envy.'

One of a kind: Sir Bobby Charlton knows how tough it will be to replace Ferguson

One of a kind: Sir Bobby Charlton knows how tough it will be to replace Ferguson

As someone whose entire professional career has been played out under the guidance of one man, midfielder Paul Scholes is aware the time is drawing near when a change has to be made.

Some of the game's most famous names have been linked with the job.

However, Scholes accepts, no matter who it is, they have enormous boots to fill.

'Somebody's going to have to come in one day and manage this team and if they do half as well as he does they'll be successful,' said the former England man.

'There's nobody like him I know that – but somebody's got to give it a go. He has been brilliant for every single player that's worked for him.

'There is such a hunger and desire about him that really drives his players on – he knows how to keep you motivated throughout a season, it's something that he's managed to do for the last 20 years and I'm sure he'll carry on doing it for the next few years as well.'

Norwich deserved to win, admits Fergie after United miss the chance to go top

Norwich deserved to win, admits Fergie after United miss the chance to go top

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UPDATED:

21:03 GMT, 17 November 2012

Sir Alex Ferguson admitted Norwich deserved their 1-0 win at Carrow Road which denied Manchester United the chance to go back to the top of the Barclays Premier League.

After Manchester City had thrashed Aston Villa 5-0 earlier this afternoon, only a win would have been enough for United to jump over their neighbours once again.

However, with England striker Wayne Rooney missing because of tonsillitis, the Red Devils produced a lacklustre display as the Canaries – reborn since the international break – produced another composed display to secure a third win in five Premier League games with a fine header from Anthony Pilkington, once on the youth books at United, on the hour.

Painful viewing: Sir Alex Ferguson observes proceedings from the Carrow Road dugout

Painful viewing: Sir Alex Ferguson observes proceedings from the Carrow Road dugout

'Norwich deserved their win because they worked so hard for it, although we had a lot of possession and one or two half chances. We didn't create enough great chances. It just wasn't our night,' Ferguson said on ESPN.

'Their goal was a marvellous cross and a great touch for the header. There was nothing our keeper could do about that.

'So you have to give credit to Norwich because they battled well, and their goalkeeper had a good night as well, so it is disappointing.'

United had trailed 2-0 at Aston Villa last weekend, but recovered to record a battling victory.

Matchwinner: former United trainee Anthony Pilkington nods the only goal of the game

Matchwinner: former United trainee Anthony Pilkington nods the only goal of the game

However, the fightback never materialised, even after the introduction of second-half substitutes Paul Scholes and Danny Welbeck.

Ferguson continued: 'You always feel that we can do that [come from behind to win] because the history of the club is like that – players have gotten used to making comebacks and we are always a threat in the last few minutes of matches.

'We were tonight in some respects, but they defended really well and the goalkeeper made some saves at vital moments.'

Leading scorer Robin van Persie had recovered from the thigh strain which kept him out of Holland's midweek friendly with Germany, while Javier Hernandez also started after his match-winning cameo at Aston Villa last weekend but failed to make an impact.

Ferguson added: 'You always miss your good players, but we had plenty of good players on the pitch tonight.'

Famous win: Norwich added Manchester United to their scalps at Carrow Road this season

Famous win: Norwich added Manchester United to their scalps at Carrow Road this season

There were four minutes of stoppage time and keeper John Ruddy produced a brilliant saved to turn the ball over after it was deflected off Norwich defender Sebastien Bassong.

At the final whistle, Carrow Road erupted as United went the same way as Arsenal had done four weeks ago.

Norwich are unrecognisably from the side which was taken apart by Liverpool and then Chelsea just last month.

Manager Chris Hughton, appointed in the summer after Paul Lambert left for Villa, felt this performance was the most satisfying of the campaign so far, with a third win in five league games, which have included four clean sheets.

He said: 'It is, simply because it is Manchester United. They tested us more than anybody we have played against and were resilient enough.

Gutted: United couldn't pull off another comeback

Gutted: United couldn't pull off another comeback

'I suppose with the run we are on, the confidence we have from that we were able to show.
“It is certainly a wonderful achievement.'

With Reading and Southampton both also winning, Hughton knew the importance of getting the victory.

'It is a great feeling tonight because it is Manchester United, but it is still about three points,' he said.

'We had a few good performances at the start of the season where we did not get the points from our performances, so it was so vital we can pick up points.

'We have proved we can do, but we have to play our game at that level, because if we fall below that, then we can get beat. If we do that, it will give us a chance.'

Ian Holloway becomes new Crystal Palace boss

Olly's heading to the Palace! Holloway swaps seaside for Selhurst

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UPDATED:

12:03 GMT, 3 November 2012

Crystal Palace have confirmed Ian Holloway as their new manager on a four-and-a-half-year contract.

The 49-year-old has left fellow Championship side Blackpool to fill the vacant position at Selhurst Park, with the Eagles having allowed Dougie Freedman to join Bolton last month.

The move brings an end to Holloway's three-and-a-half-year stay with Blackpool, with his greatest achievement having been overseeing their promotion to the Premier League in 2010.

On the move: Ian Holloway has joined Crystal Palace after leaving Blackpool

On the move: Ian Holloway has joined Crystal Palace after leaving Blackpool

Relegation followed a year later, but not before the former QPR midfielder and his players had made a sizeable impression on the top flight.

Last season, their first back in the Championship, Holloway guided them to the the play-off final where they were beaten by West Ham. They are currently 12th in the table, eight places and six points adrift of Palace.

He has taken coach Keith Millen with him as part of the deal.

Holloway's first duties will be to attend today`s game with Blackburn, but he will not be taking charge of team affairs.

It will be his sixth managerial position, having first taken to the dugout at Bristol Rovers 16 years ago, and he admitted to being sad to leave Blackpool.

Incoming: Crystal Palace made an official approach for Holloway on Thursday

Incoming: Crystal Palace made an official approach for Holloway on Thursday

Speaking to Palace's official website, he said: 'This is a fantastic opportunity for myself and a fresh start.

'It is sad to leave Blackpool as my time there was the best trip I have been on and leave very proud of what was achieved and I would like to wish them all the best. I just see this as too good an opportunity to turn down.

'I got great energy when I met the club's owners and just can't wait to get going.

'I am bringing in Keith Millen as my assistant who is a Croydon boy and he is as excited as I am about the opportunity.'

The move represents a significant coup for co-chairman Steve Parish, who last week had to come to terms with Freedman leaving despite the club being so well placed in the league.

No 2: Keith Millen will join as Holloway's assistant

No 2: Keith Millen will join as Holloway's assistant

'The board and staff of Crystal Palace are delighted to welcome Ian to south London,' he said.

'He's a manager I have long admired and one I believe will bring something fresh and new to our club.

'I am sure the supporters will be as excited about this appointment as I am and will get fully behind him.'

Blackpool also confirmed the switch on their official website, with chairman Karl Oyston expressing his thanks to the man he gave a chance to following a year out of the game after his departure from Leicester.

'We understand the reasons behind Ian's decision to leave and he departs with our best wishes,' Oyston said.

Replacement: Old Eagles boss Dougie Freedman left for Bolton Wanderers

Replacement: Old Eagles boss Dougie Freedman left for Bolton Wanderers

'I'd like to place on record my thanks to Ian for all he has achieved at Bloomfield Road, he's played a massive part in our recent success and will go down in history as one of our most successful managers.

'The process of finding a replacement for Ian has now started and we'd like to make an appointment as soon as possible.'

Steve Thompson has been placed in caretaker charge of Blackpool.

Craig Levein sweats on Scotland future as Joe Jordan eyes return to the dugout

Open to offers: As Levein sweats, Jordan eyes return to the dugout

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UPDATED:

00:52 GMT, 2 November 2012

Return: Jordan

Return: Jordan

Joe Jordan spoke of his burning desire to return to the dugout as a manager — as Craig Levein’s job remained hanging in the balance.

Levein’s future as Scotland manager was still shrouded in mystery yesterday after members of the SFA Board met to discuss his position following the national team’s dismal start to the World Cup qualifying campaign.

Jordan, along with Gordon Strachan, Walter Smith and Alex McLeish, has been mooted as a possible successor if a line is drawn under Levein’s three-year reign.

But, while Jordan steadfastly refused to be drawn on his interest in the post should Levein be sacked, he admitted to being open-minded about where the next chapter of his footballing life lies and said he ‘wouldn’t close any door’.

Currently out of work after leaving his coaching role with Tottenham in the summer, Jordan hasn’t managed a team since a caretaker spell at Portsmouth four years ago.

Despite spending much of the past decade as part of Harry Redknapp’s backroom teams at Portsmouth and White Hart Lane, the 60-year-old has retained an ambition to be his own man at some stage.

‘In respect of my future, I’d like to think I wouldn’t just be pigeon- holed,’ he said.

‘If I’m fortunate enough to get opportunities, I’d look at what they are irrespective if that’s being a manager that makes the final decision or someone that’s part of a coaching team. I wouldn’t close any door.

‘I have been an assistant and I have been part of a coaching group for a number of years but I wouldn’t like to be labelled just like that. I would just like to get back involved in football.’

Legend: Jordan netted for Scotland in three World Cup finals

Legend: Jordan netted for Scotland in three World Cup finals

The man who famously scored in three World Cup finals started his managerial career at Bristol City before spells with Hearts and Stoke.

But, having subsequently been part of the set-ups that won the FA Cup with Pompey and took Spurs into the Champions League, Jordan believes he is now better equipped to handle all that management could throw at him.

Asked if he felt he’d make a better manager nowadays, he replied: ‘Without any shadow of a doubt, yes. Definitely, no question, because you learn an awful lot when things don’t go particularly well, also.

‘I have worked at the lower levels, with teams where the expectation has been realistic, and with Spurs, where the expectation is high, and at Portsmouth, where the expectation was just: “Please survive, stay in the division”.’

Jordan believes Levein should be backed all the way by the nation.

‘For as long as he’s manager, we should get behind him,’ he said.

On a knife edge: Levein is fighting for his future

On a knife edge: Levein is fighting for his future