Wimbledon 2012: James Ward left to rue missed chance against Mardy Fish

WonderWard: Brave James takes Fish all the way but just comes up short

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UPDATED:

00:44 GMT, 29 June 2012

In the end, he finished disappointed for a third time in a week. But for James Ward there was honour and pride in this most dramatic of defeats.

Being denied an Olympic wildcard and giving up his Arsenal season ticket because it cost too much — only to then claim a serious pay day by reaching the second round — was the colourful backdrop to Ward’s clash with American Mardy Fish.

No chance of the rollercoaster stopping there, though, as the 25-year-old London taxi driver’s son offered his new legion of followers on Court No 1 four hours and 13 minutes of compelling sporting theatre.

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So close: James Ward had his chances to claim a memorable scalp

So close: James Ward had his chances to claim a memorable scalp

This was what all the hours on the practice courts at the national tennis centre in Roehampton, funded by the LTA, had been about.

And thank goodness the world No 173 didn’t do himself a serious disservice by accepting such a gallant defeat with anything less than what appeared genuine frustration.

‘Everyone seems to be quite happy but I’m disappointed,’ Ward insisted. ‘It was a great match and I’ll remember the standing ovation for the rest of my life, but obviously I don’t like losing.’

Mardy Fish of the U.S. hits a return to James Ward

Return: Fish was making first appearance since heart op

Ward’s pedigree on grass had previously peaked at overcoming Stanislas Wawrinka, then the world No 14, to reach the semi-finals at Queen’s just over a year ago. But yesterday will clearly stay with him and hopefully inspire him in his quest for even greater feats for some time to come.

Ward said: ‘You know, he played well and so did I. He’s a top player for a reason and he came up with some big points at the right time. Every time I had a chance he came up with a big first serve, you’ve got to expect that. He’s a great player and he went for it and it came off.’

Great Britain's James Ward celebrates winning a set

Boost: Ward celebrates winning a set

Fish also entered the match following an unusual, and unhelpful, run-in. From heart surgery last month to a missed press conference following his first-round win which drew doubts as to his health, the American looked to be up against it in trying to play to his No 10 seeding.

That was until the action started, however. The man from Atlanta swept through the first set with consummate ease to spark fears of a mismatch from the Union flag-waving set.

Flying the flag: A British fan cheers on Ward

Flying the flag: A British fan cheers on Ward

Ward said: ‘There had been a lot of talk about his health but you could see out there he wasn’t really struggling too much. I don’t think he’s the sort of guy that’s going to play for the sake of it. If he didn’t feel like he was ready, I’m sure he wouldn’t be playing. He was fine.’

Although one of a series of stinging forehand winners helped Ward draw level, Fish reclaimed the initiative to go 2-1 ahead before breaking the Briton’s serve to secure an all-too premature match point.

Fighting spirit: Ward refused to give up

Fighting spirit: Ward refused to give up

Cue further proof of Ward’s grit and determination as he not only held his nerve to save it, but went on and clinched the fourth set to take their clash the distance. Great stuff.

Any doubts, or even hopes, regarding Fish’s potential lack of stamina for a sun-drenched fifth set disappeared, however, as the six-time title-winner on the men’s tour tightened the screw at 4-4, forcing Ward into submission.

‘James played well today, he played well enough to win,’ admitted the American. ‘He served as well as anyone has served against me all year. I was very happy to win a match like that. I didn’t feel great after my first-round match, but I feel a lot better now, that’s for sure.’

Relief: Fish celebrates after defeating Ward

Relief: Fish celebrates after defeating Ward

Job done for Fish, and a place in the third round. For Ward, a heroic defeat and an Arsenal shirt, sent by the club, with his name and the No 12, to celebrate his success this year.

Although much to his credit, you could see it was all scant consolation for what Ward really wanted, the victory which he came so close to grasping.

Ian Holloway pays respect to Sam Allardyce ahead of play-off final

'Sam can play any way': Canny Holloway pays respect to Allardyce ahead of play-off final

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UPDATED:

18:32 GMT, 17 May 2012

Ian Holloway feels continued talk about a contrast in styles between his Blackpool side and West Ham ahead of Saturday’s npower Championship play-off final does a disservice to opposite number Sam Allardyce.

Automatic promotion evaded West Ham the final day of the regular second as they finished two points shy of Southampton in second.

The Hammers scored 81 times on their way to 86 points – 12 more goals than champions Reading – but the perception remains of Allardyce sending out functional, direct sides focused on achieving set-piece domination.

Counting down: Blackpool boss Ian Holloway can't wait for Wembley

Counting down: Blackpool boss Ian Holloway can't wait for Wembley

Blackpool have won a host of admirers with a swashbuckling style that has brought them, like their opponents, to within one game of an instant return to the Barclays Premier League.

But Holloway believes there has been a blunt simplification of Allardyce’s methods.

'I think it’s unfair on Sam,' he said. 'I think he’s a fantastic manager. Basically, he’s brilliant at the important things in the game.

'Sam can play any way, he can play any style. He’s just very, very gifted at what he does. He knows what wins.

'You’ve only got to look at his record. I guarantee you Blackburn wouldn’t have gone down if they hadn’t got rid of him, no way.

'Sam knows it’s a science and he does it as a science. And he can play any way you like. He could play more football than anybody if he wanted because he’s that good.'

Respect: West Ham beat Blackpool 4-0 and 4-1 this season

Respect: West Ham beat Blackpool 4-0 and 4-1 this season

Blackpool are chasing a second Championship play-off triumph in three seasons after overcoming Cardiff 3-2 on a sweltering Wembley afternoon two years ago.

Holloway admits he was caught up in the whirlwind of emotions associated with the end-of-season tournament in 2010, but, despite a tense finale to their 3-2 aggregate win over Birmingham in the semi-final last week, he has made a point of savouring every moment this time around.

'I’ve had time to reflect this time. It’s been absolutely marvellous,' he said.

'The minute we did it (at Birmingham), we knew what days to train, what days to give them rest, what days to have all the press and the suits and all of that, so it’s been fantastic.

'I really cherish this achievement. In the league we drew with Birmingham and we lost down there and in the play-off games we beat them here and drew down there. We did it in such a pressure situation as well. I couldn’t be prouder.'

Tough opponent: Holloway has much respect for Sam Allardyce

Tough opponent: Holloway has much respect for Sam Allardyce

Similarly, the Seasiders’ record against West Ham this term leaves much to be desired.

Allardyce’s men triumphed 4-0 and 4-1 in the league, although the last of those games came in February and Blackpool head into the weekend decider on a nine-match unbeaten run.

'I’ve been staring at West Ham, how they beat us twice, come up with one or two things and hopefully we’ve worked on them,” said Holloway, who believes his players’ collective desire could be decisive at the national stadium.

'It’s all down to Saturday, it’s all down to the lads, it’s all down to the will and sometimes the will is more important than the skill,” he added.

'We’ve certainly got plenty of that so let’s see what we can do. It’s a two-horse race. It’s not a long race now, just a sprint and we’re going to try and dip towards the line.'