Tag Archives: advert

Fabrice Muamba cardiac arrest used in British Heart Foundation advert

Muamba's cardiac arrest to be shown in new British Heart Foundation TV advert

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Cardiac arrest: Muamba is treated on the pitch at White Hart Lane in March 2012

Cardiac arrest: Muamba is treated on the pitch at White Hart Lane in March 2012

Cardiac arrest victim Patrice Muamba helps to promote the Great…

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The 39-second ad is to be shown on ITV and Channel 4 from Saturday, and Sky Sports during the Tottenham and Manchester City match on Sunday.

Medics had to give Muamba 15 shocks to get his heart pumping again when he collapsed during an FA Cup clash with Tottenham last March.

The advert shows players – including Spurs' William Gallas and Benoit Assou-Ekotto – looking distressed as Muamba lies motionless on the pitch.

Speaking over the emotional scenes, BHF Research Professor Mark Kearney tells viewers: 'I hate my job. I hate the misery heart disease brings.

Tributes: Football fans around the world joined forces to wish Muamba well

Tributes: Football fans around the world joined forces to wish Muamba well

Tributes: Football fans around the world joined forces to wish Muamba well

'It lurks among the places you least expect – it takes the young and the fit and it does not discriminate. But we are fighting back.'

Bolton's club doctor Dr Jonathan Tobin revealed Muamba was 'effectively dead' for 78 minutes when he suffered the cardiac arrest.

He was taken to the London Chest Hospital, in Bethnal Green, East London, and spent a month in intensive care.

Muamba later announced his retirement from football on medical grounds, and thanked the doctors that saved him, adding: 'I thank God that I am alive.'

Emotional return: Muamba thanks fans at the Reebok Stadium in May 2012

Emotional return: Muamba thanks fans at the Reebok Stadium in May 2012

The match was abandoned at 1-1.

BHF Medical Director Professor Peter Weissberg today said: 'We are grateful to Fabrice for allowing us to share his story in a hard-hitting campaign that highlights the potential devastation of heart disease.

'With the support of researchers and heart patients like Fabrice, the Fight For Every Heartbeat campaign centres on the transformational research that will combat heart disease.'

Leo Fernandes, a painter and decorator who had a heart attack at 46 and also features in the ad, said: 'The truth is heart disease affects everyone.'

Muamba – a dad of one – joined the Arsenal academy in 2002 before moving to Birmingham, then Bolton in 2008.

Keeping busy: Muamba is unveiled as the honourary starter of the BUPA Great Manchester Run this week

Keeping busy: Muamba is unveiled as the honourary starter of the BUPA Great Manchester Run this week

This is not the first time the BHF have used a professional footballer in their adverts in a bid to widen their appeal.

Footballer-turned actor Vinnie Jones famously demonstrated how to do life-saving CPR to the Bee Gees' tune Stayin' Alive.

The BHF today released new research about heart disease to coincide with the launch of the latest advert.

Their figures show people living in poor areas of Britain are 2.87 times more likely to suffer heart disease than those from wealthier areas.

Experts say this is likely to be because people living in these areas are more likely to smoke.

Specsavers launch new advert after Eden Hazard ball boy incident

You should have gone to Specsavers, Eden! Opticians poke fun at Chelsea star after ball boy incident

By
Adam Shergold

PUBLISHED:

11:16 GMT, 25 January 2013

|

UPDATED:

12:05 GMT, 25 January 2013

As the fall-out from Eden Hazard's 'kick' at Swansea City ball boy Charlie Morgan continues, clever marketing folk are seeking to take advantage of the scandal with witty advertising campaigns.

Specsavers took out full page adverts in national newspapers today offering the Chelsea player a bit of advice on how to tell the difference between a living, breathing ball boy and an inanimate leather football.

Their slogan 'Should've gone to Specsavers' once again proving apt in a sporting context.

Clever: The Specsavers advert that appeared in a number of national newspapers this morning

Clever: The Specsavers advert that appeared in a number of national newspapers this morning

Controversy: Chelsea's Eden Hazard allegedly booted Swansea ball boy Charlie Morgan (inset) in the closing stages of Wednesday's Capital One Cup semi-final at the Liberty Stadium

Controversy: Chelsea's Eden Hazard allegedly booted Swansea ball boy Charlie Morgan (inset) in the closing stages of Wednesday's Capital One Cup semi-final at the Liberty Stadium

It's not the first time the opticians have got involved in sport, as they sponsor referees, no doubt with tongue firmly in cheek, in the Scottish Premier League.

Their catchphrase is, as we all know, a common lament at football grounds when an official fails to spot the glaringly obvious.

They have also used a sporting theme in some of their previous television commercials…

Specsavers long jumper advert

Specsavers golf advert

Rory McIlroy signs Nike deal in Abu Dhabi to set him on way to billion dollar prize

Billion dollar Rory! Nike deal sets McIlroy on his way to UK record haul… but Ryder Cup storm clouds threaten his Abu Dhabi party

By
Derek Lawrenson

PUBLISHED:

22:48 GMT, 14 January 2013

|

UPDATED:

23:09 GMT, 14 January 2013

Dude, is that your real hair

Watch the first Nike advert featuring both new signing Rory McIlroy and original superstar Tiger Woods.

Rory McIlroy took a major step to becoming the United Kingdom's first billion-dollar sportsman after he was officially unveiled as a Nike athlete.

At a press conference in Abu Dhabi filled with glitz and glamour, the Northern Irishman, 23, signed a $25million-a-year (about 15.5m) contract that, alongside tournament earnings and appearance fees of similar magnitude, could see him break the 10-figure earnings barrier before he finishes his glittering career.

Jack Nicklaus was 46 when he won his last major and the legendary Arnold Palmer is still raking in $20m (about 12.4m) a year in sponsorship despite now being in his eighties.

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

Just done it: Rory McIlroy has signed a sponsorship deal with Nike that will see him net 155m

If McIlroy can avoid the scandals that have affected other Nike athletes such as Tiger Woods and Lance Armstrong and keep his form, that gargantuan billion-dollar figure is clearly within range.

McIlroy was welcomed into the fold by fellow Nike superstars Wayne Rooney, Roger Federer and Woods himself. Messages of support from the trio were played on a big screen behind where McIlroy and Cindy Davis, president of Nike Golf, were sitting.

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

Spectacular: McIlroy's image was projected onto water at a glitzy ceremony in Abu Dhabi on Monday

No details of the Nike deal have been revealed but the initial contract is believed to be worth up to $25m a year and could run for a decade. That equates to around $68,000 (over 42,000) a day but McIlroy vowed not to let the staggering sums of money distract him from his game.

Rory the cleaner's son mops up

Read Derek Lawrenson's verdict on the sponsorship deal that everyone is talking about…

'I don't play golf for money, I am well past that,' he said. 'I am a major champion and world No 1, which I have always dreamed of being, and I want to keep on living the dream. If I haven't won another major by the end of this year I am going to be very disappointed.'

McIIroy's megabucks deal heralded what promises to be a momentous week in Abu Dhabi, with Europe's Ryder Cup captain due to be announced on Tuesday.

The Holywood star reiterated his backing for Paul McGinley but there are plenty of whispers that the 15-man Tournament Players' Committee, who have the vote, might go for Scot Colin Montgomerie on home soil at Gleneagles next year.

If that happens, McIlroy might find himself leading a revolt among the men who were at Medinah.

Welcome to the big time: McIlroy joins Tiger Woods in earning a huge sum as the face of Nike's golf division

Welcome to the big time: McIlroy joins Tiger Woods in earning a huge sum as the face of Nike's golf division

Spurs wizard Gareth Bale shows off his new trick shot – video

Spurs wizard Bale shows off his new trick shot… on the golf course

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UPDATED:

12:53 GMT, 5 December 2012

Spurs winger Gareth Bale is revered for his deft touch, mazy dribbles and silky skills – and his ball juggling on the golf course is not bad either.

The Welsh wizard, who shares 11 as his squad number and golf handicap, is regular on the golf course with team-mates Michael Dawson, Carlo Cudicini and Gylfi Sigurdsson.

And Bale finished off a recent session at the driving range with a trick shot.

Watch the video

Bale mimicked Tiger Woods famous Nike advert by juggling the ball on an iron before smashing it down the range on the half volley.

But he may need a little bit more practice before he is really a match for Tiger.

Watch the video

Bristol City players try to sell half-season tickets at supermarket as Christmas gifts

Tis the season to be jolly… so say struggling Bristol City players as they try to sell tickets to fans at a supermarket

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UPDATED:

15:04 GMT, 28 November 2012

It’s that time of year when clubs across the country try to attract more supporters to the ground by offering half-season tickets – but some have gone to greater lengths than others.

While Rangers got Ally McCoist to pose with a cardboard cracker to entice more fans into Ibrox after Christmas, Bristol City have taken a step in the modern direction by making an online video.

Sales pitch: Bristol City's stars have launched a campaign to help the club shift half-season tickets to fans in time for Christmas

Sales pitch: Bristol City's stars have launched a campaign to help the club shift half-season tickets to fans in time for Christmas

The Championship club produced a story of one hapless fan that decided against renewing his season ticket last summer and has since failed to dislodge the club from his mind.

That includes thinking he is being served in the supermarket by strikers Sam Baldock and Ryan Taylor, and even waking up in bed to find goalkeeper Tom Heaton by his side instead of his wife.

All I want for Christmas is you: Bristol City are struggling in the Championship but hope to turn their season around

All I want for Christmas is you: Bristol City are struggling in the Championship but hope to turn their season around

Football League blog

It’s a well thought out advert from the club who are battling relegation from England’s second tier and from this Monday will offer 11 Ashton Gate games for 149 – that’s close to seeing one match at Arsenal with a pie and a pint thrown in too.

It’s not the first time a team has taken to making an online video to sell tickets. While Bristol City’s fine attempt should be applauded, Crystal Palace’s cheerleaders singing ‘Call Me Maybe’ still sets a high bar to be beaten.

James Beattie enjoying fresh start at Accrington

EXCLUSIVE: Former Southampton and Everton striker Beattie enjoying fresh start at Accrington

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UPDATED:

09:03 GMT, 16 November 2012

'Two boys talking in the famous Milk Marketing Board TV advert of 1989: ‘Milk Urrrggh!’

‘It’s what Ian Rush drinks. He says if I don’t drink lots of milk, when I grow up I’ll only be good enough to play for Accrington Stanley.’

‘Accrington Stanley Who are they’

‘Exactly!’

There are many reasons why James Beattie finds himself in the unlikely surroundings of Accrington Stanley at the moment, but forgetting to drink his milk is not one of them.

A bust-up with Tony Pulis at Stoke, an injury at Rangers, the death of his father while Beattie was on loan at Blackpool and an ill-timed red card at Sheffield United have all contributed to a player who once commanded more than 15million in transfer fees pitching up at the 5,000-capacity Crown Ground, just a few miles from where he was brought up in East Lancashire.

Scroll down for memorable milk advert video…

New start: Beattie (right) with Accrington boss Leam Richardson

New start: Beattie (right) with Accrington boss Leam Richardson

When he was asked by his old Blackburn Rovers team-mate Leam Richardson to help out as player-coach at the League Two club last week, 34-year-old Beattie was only too happy to oblige.

He is one of a number of ex-Premier League players forced to drop down the divisions just to get a game these days.

Tonight the former England striker is in line to make his debut against Edgar Davids at Barnet. Just along the road from Accrington at Fleetwood Town, Barry Ferguson has also popped up in English football's fourth tier.

Beattie recently offered to join Swindon on a pay-as-you-play basis. They said no.

'No offence, but Swindon!' he says. 'The market is dead at the moment. There are so many pros out of a job.

'I know that even people within football say I don't want to play any more. They can think what they want, that's totally wrong. I won't stop because I've been knocked back by a few clubs. As long as I've got that spark to get out of bed in the morning and play football, I will pursue it.

'You're just waiting for somebody to give you a chance. It's a little bit like starting again.

'Realistically, I know I could hold my own at Championship level. The Premier League is probably gone but you never know – I'm a proven goalscorer at that level.

'It's just the match sharpness, which is exactly why I've gone to Accrington.'

Fresh start: James Beattie

Beattie has signed a contract until January 9 and will also help Richardson, even though he previously had few plans to go into coaching.

He remembers the slope on Accrington's pitch from schoolboy cup finals he played there as a teenager. The club have moved on, though, no longer known simply for that TV advert and the two little boys from Liverpool who had never heard of Accrington Stanley.

These days most of the players are from Merseyside and support Everton, as Beattie found out en route to his first training session.

'We were training at my old school,' says the former 6m Everton signing. 'I was following a car full of our lads up the M65 but they missed the turn-off, came off at the next junction and got back on.

'It was only later when they were laughing their heads off at training that they explained it was because the driver had Googled me on his iPhone and was watching my goals for Everton!

'They're saying, “We can't believe Beattie's here”. It's given them a bit of a lift as well. But I've told Leam I want to fight for my place, otherwise it's not fair on the other lads.

'There were a few raised eyebrows when I came in for the game on Saturday. We used to play cup finals at Accy Stanley when I was 14 or 15, and a couple of the older guys have said it's nice to see me. I'm on hardly anything but I'll give the lads my time and put everything I've got into it.

Target man: Beattie has scored goals

Target man: Beattie has scored more than 100 goals

'I was driving over the other morning for my first session and I was excited. That tells me it's the right thing to do. A football club is a unique environment.Many ex-pros miss going in and having the banter. There are a lot of ex-footballers around where I live in Cheshire. I see people like Graeme Souness and they say, “Keep playing as long as you can because you're a long time retired”.

'I'm sure Edgar Davids doesn't need to play football. Why would he be playing for Barnet Because he loves football. Barry Ferguson's another. When it's in your blood, it's in your blood.'

Beattie has been largely out of the spotlight since he left Stoke just over two years ago.

Legal reasons prevent him from talking about the well-publicised dressing-room clash with Pulis in December 2009 which hastened his departure, and a fresh start in Scotland was cut short by injury.

/11/15/article-2233642-03EEE827000005DC-243_634x552.jpg” width=”634″ height=”552″ alt=”National service: Beattie played for England” class=”blkBorder” />

National service: Beattie played five times for England

Just when Beattie looked to be finding his feet at Sheffield United last season, a sending-off against Exeter City cost him a place in the League One play-offs and, he believes, the chance of a contract.

He tried his luck across town at Sheffield Wednesday but a few weeks' training came to nothing. 'They said it was probably to do with the budget but a couple of days later they went and signed Jay Bothroyd and subsidised 25,000-a-week wages!' he says. 'I thought, “I'm a big boy, if you don't want to sign me just tell me”.'

Beattie doesn't need the money. The former Southampton striker has bought a house in Poole and is about to move back to the south coast with wife Sarah and their three children, sons James and George and baby daughter Halle.

One of his other business interests is to act as mentor to young players represented by his agent James Featherstone.

'They don't always get the right advice,' he says. ' “Don't be dazzled by the lights” is one of my favourites because a lot of them do. They don't know how lucky they are to be in that position. You can't abuse the fact you're earning good money.

'Your career earnings should go up and then tail off a bit, but when you retire it's a cliff face. Your salary from football doesn't just slow down, it stops.

'I've been lucky with the people I've had around me. I've got other things in place that can sustain my lifestyle for the rest of my life. I'm not going to say I didn't have fun, but I could retire if I wanted to – I just don't want to.'

VIDEO: Accrington Stanley, who are they EXACTLY!

DM.has('rcpv1972664244001','BCVideo');

Former Southampton and Everton striker James Beattie enjoying fresh start at Accrington

EXCLUSIVE: Former Southampton and Everton striker Beattie enjoying fresh start at Accrington

|

UPDATED:

01:21 GMT, 16 November 2012

'Two boys talking in the famous Milk Marketing Board TV advert of 1989:
‘Milk Urrrggh!’
‘It’s what Ian Rush drinks. He says if I don’t drink lots of milk, when I grow up I’ll only be good enough to play for Accrington Stanley.’
‘Accrington Stanley Who are they’
‘Exactly!’

There are many reasons why James Beattie finds himself in the unlikely surroundings of Accrington Stanley at the moment, but forgetting to drink his milk is not one of them.

A bust-up with Tony Pulis at Stoke, an injury at Rangers, the death of his father while Beattie was on loan at Blackpool and an ill-timed red card at Sheffield United have all contributed to a player who once commanded more than 15million in transfer fees pitching up at the 5,000-capacity Crown Ground, just a few miles from where he was brought up in East Lancashire.

Scroll down for memorable milk advert video…

New start: Beattie (right) with Accrington boss Leam Richardson

New start: Beattie (right) with Accrington boss Leam Richardson

When he was asked by his old Blackburn Rovers team-mate Leam Richardson to help out as player-coach at the League Two club last week, 34-year-old Beattie was only too happy to oblige.

He is one of a number of ex-Premier League players forced to drop down the divisions just to get a game these days.

Tonight the former England striker is in line to make his debut against Edgar Davids at Barnet. Just along the road from Accrington at Fleetwood Town, Barry Ferguson has also popped up in English football's fourth tier.

Beattie recently offered to join Swindon on a pay-as-you-play basis. They said no.

'No offence, but Swindon!' he says. 'The market is dead at the moment. There are so many pros out of a job.

'I know that even people within football say I don't want to play any more. They can think what they want, that's totally wrong. I won't stop because I've been knocked back by a few clubs. As long as I've got that spark to get out of bed in the morning and play football, I will pursue it.

'You're just waiting for somebody to give you a chance. It's a little bit like starting again.

'Realistically, I know I could hold my own at Championship level. The Premier League is probably gone but you never know – I'm a proven goalscorer at that level.

'It's just the match sharpness, which is exactly why I've gone to Accrington.'

Fresh start: James Beattie

Beattie has signed a contract until January 9 and will also help Richardson, even though he previously had few plans to go into coaching.

He remembers the slope on Accrington's pitch from schoolboy cup finals he played there as a teenager. The club have moved on, though, no longer known simply for that TV advert and the two little boys from Liverpool who had never heard of Accrington Stanley.

These days most of the players are from Merseyside and support Everton, as Beattie found out en route to his first training session.

'We were training at my old school,' says the former 6m Everton signing. 'I was following a car full of our lads up the M65 but they missed the turn-off, came off at the next junction and got back on.

'It was only later when they were laughing their heads off at training that they explained it was because the driver had Googled me on his iPhone and was watching my goals for Everton!

'They're saying, “We can't believe Beattie's here”. It's given them a bit of a lift as well. But I've told Leam I want to fight for my place, otherwise it's not fair on the other lads.

'There were a few raised eyebrows when I came in for the game on Saturday. We used to play cup finals at Accy Stanley when I was 14 or 15, and a couple of the older guys have said it's nice to see me. I'm on hardly anything but I'll give the lads my time and put everything I've got into it.

Target man: Beattie has scored goals

Target man: Beattie has scored more than 100 goals

'I was driving over the other morning for my first session and I was excited. That tells me it's the right thing to do. A football club is a unique environment.Many ex-pros miss going in and having the banter. There are a lot of ex-footballers around where I live in Cheshire. I see people like Graeme Souness and they say, “Keep playing as long as you can because you're a long time retired”.

'I'm sure Edgar Davids doesn't need to play football. Why would he be playing for Barnet Because he loves football. Barry Ferguson's another. When it's in your blood, it's in your blood.'

Beattie has been largely out of the spotlight since he left Stoke just over two years ago.

Legal reasons prevent him from talking about the well-publicised dressing-room clash with Pulis in December 2009 which hastened his departure, and a fresh start in Scotland was cut short by injury.

/11/15/article-2233642-03EEE827000005DC-243_634x552.jpg” width=”634″ height=”552″ alt=”National service: Beattie played for England” class=”blkBorder” />

National service: Beattie played five times for England

Just when Beattie looked to be finding his feet at Sheffield United last season, a sending-off against Exeter City cost him a place in the League One play-offs and, he believes, the chance of a contract.

He tried his luck across town at Sheffield Wednesday but a few weeks' training came to nothing. 'They said it was probably to do with the budget but a couple of days later they went and signed Jay Bothroyd and subsidised 25,000-a-week wages!' he says. 'I thought, “I'm a big boy, if you don't want to sign me just tell me”.'

Beattie doesn't need the money. The former Southampton striker has bought a house in Poole and is about to move back to the south coast with wife Sarah and their three children, sons James and George and baby daughter Halle.

One of his other business interests is to act as mentor to young players represented by his agent James Featherstone.

'They don't always get the right advice,' he says. ' “Don't be dazzled by the lights” is one of my favourites because a lot of them do. They don't know how lucky they are to be in that position. You can't abuse the fact you're earning good money.

'Your career earnings should go up and then tail off a bit, but when you retire it's a cliff face. Your salary from football doesn't just slow down, it stops.

'I've been lucky with the people I've had around me. I've got other things in place that can sustain my lifestyle for the rest of my life. I'm not going to say I didn't have fun, but I could retire if I wanted to – I just don't want to.'

VIDEO: Accrington Stanley, who are they EXACTLY!

Wayne Rooney in James Bond Skyfall parody

The name's Bond… Wayne Bond: Daniel Craig replaced by Rooney in hilarious Skyfall parody

|

UPDATED:

13:12 GMT, 23 October 2012

He's left defences shaken and stirred for over a decade, so this was a natural role for Wayne Rooney.

Take the best bits from the trailer for the new James Bond film Skyfall and, with all the genius and cunning of an M16 boffin, replace Daniel Craig with Bond… Wayne Bond.

We see our all-action hero, deep undercover from his day duties working for Manchester United and England, infiltrating a hair transplant lab and bringing down legions of bad guys.

Scroll down for video

Suave: A suited and booted Rooney muses as he looks out over the Old Trafford pitch

Suave: A suited and booted Rooney muses as he looks out over the Old Trafford pitch

Missing in action: M prepares to write his obituary

Missing in action: M prepares to write his obituary

Hair-raising: The parody has a cheeky dig at Rooney's hair transplants

Hair-raising: The parody has a cheeky dig at Rooney's hair transplants

Fellow 'spies' Ryan Giggs and Patrice Evra also feature in the video – commissioned by the Huffington Post Comedy channel – as the spoof pulls together clips from the many adverts Rooney has starred in.

We see Judi Dench as M in the new Bond film, which premieres on Tuesday night, tapping out an obituary after Rooney goes missing in action.

When he shows up at headquarters, she demands: 'Where the hell have you been' Rooney replies in his most un-Bond accent: 'Spain, Brazil… erm, Italy.'

Undercover: The clip uses Rooney disguised as a gypsy from the 2010 Nike advert

Undercover: The clip uses Rooney disguised as a gypsy from the 2010 Nike advert

Agents: Ryan Giggs and Patrice Evra also feature

Agents: Ryan Giggs and Patrice Evra also feature

Spoof: 'Awfull' might be a bit harsh considering Rooney's recent form

Spoof: 'Awfull' might be a bit harsh considering Rooney's recent form

Cue the explosive action sequence, with Rooney blowing up helicopters and buildings for fun.

There's even a nod to the famous scene where Bond discovers Goldfinger and his accomplice Oddjob have cheated at golf.

M gets a message on her laptop which reads: 'Just found the hair transplant clinic!!!' before the clip cuts to the Nike commercial from the 2010 World Cup which portrays Rooney as a gypsy.

At the end, a philosophical Rooney says: 'They say he is a legend' before the clip ends with 'Wayne Rooney is Awfull.'

David Villa advert that Barcelona wanted to ban – VIDEO

Revealed: The video of Villa smashing up a police car that Barcelona wanted to ban

|

UPDATED:

10:03 GMT, 4 October 2012

He's well known for his deadly accuracy in front of goal – and perhaps now we know the secret training routine that makes David Villa so sharp.

A banned advert has been released featuring the Barcelona striker knocking lumps out of a police patrol car with a ball.

The scene was filmed in 2010 to promote the computer game 'Need for Speed – Hot Pursuit' but was never aired because Barcelona thought it set the wrong example to fans.

Scroll down to watch the video

Free time: Villa is cruising around Los Angeles in a fast sports car in the banned commercial for computer game 'Need for Speed - Hot Pursuit'

Free time: Villa is cruising around Los Angeles in a fast sports car in the banned commercial for computer game 'Need for Speed – Hot Pursuit'

Target: Villa spots the empty police car and pulls up alongside

Target: Villa spots the empty police car and pulls up alongside

Taking aim: Villa takes a Jabulani football from the passenger seat and starts firing shots at the police car

Taking aim: Villa takes a Jabulani football from the passenger seat and starts firing shots at the police car

Villa had not long been at Barcelona and the club thought it would embarrass their new 30m star signing.

The advert starts with Villa cruising around Los Angeles in a sports car before he spies a parked police car on the beachfront.

Taking a Jabulani football from the passenger seat, he proceeds to knock a few dents into the bodywork with some well-placed volleys.

Nice location: The advert is supposedly shot in Los Angeles with the Hollywood sign visible in the background at one point

Nice location: The advert is supposedly shot in Los Angeles with the Hollywood sign visible in the background at one point

Control: Villa's ability with the unpredictable Jabulani is impressive

Control: Villa's ability with the unpredictable Jabulani is impressive

Needs some work: The police car after Villa has finished with it

Needs some work: The police car after Villa has finished with it

His control of the notoriously unpredictable Jabulani is impressive, but Barcelona didn't approve of their players fighting the law and stepped in to ban the advert.

Having smashed a few windows, Villa returns to his car as the coppers emerge from the nearby diner before giving them the eye in the rear view mirror.

However, with Villa's respect for the police presumably beyond all doubt, we can now enjoy his skill.

Banned Need for Speed advert starring David Villa

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David Villa banned advert revealed

I Fought the Law… and the censors won: Banned Villa advert is finally revealed

|

UPDATED:

09:01 GMT, 4 October 2012

He's well known for his deadly accuracy in front of goal – and perhaps now we know the secret training routine that makes David Villa so sharp.

A banned advert has been released featuring the Barcelona striker knocking lumps out of a police patrol car with a ball.

The scene was filmed in 2010 to promote the computer game 'Need for Speed – Hot Pursuit' but was never aired because Barcelona thought it set the wrong example to fans.

Scroll down to watch the video

Free time: Villa is cruising around Los Angeles in a fast sports car in the banned commercial for computer game 'Need for Speed - Hot Pursuit'

Free time: Villa is cruising around Los Angeles in a fast sports car in the banned commercial for computer game 'Need for Speed – Hot Pursuit'

Target: Villa spots the empty police car and pulls up alongside

Target: Villa spots the empty police car and pulls up alongside

Taking aim: Villa takes a Jabulani football from the passenger seat and starts firing shots at the police car

Taking aim: Villa takes a Jabulani football from the passenger seat and starts firing shots at the police car

Villa had not long been at Barcelona and the club thought it would embarrass their new 30m star signing.

The advert starts with Villa cruising around Los Angeles in a sports car before he spies a parked police car on the beachfront.

Taking a Jabulani football from the passenger seat, he proceeds to knock a few dents into the bodywork with some well-placed volleys.

Nice location: The advert is supposedly shot in Los Angeles with the Hollywood sign visible in the background at one point

Nice location: The advert is supposedly shot in Los Angeles with the Hollywood sign visible in the background at one point

Control: Villa's ability with the unpredictable Jabulani is impressive

Control: Villa's ability with the unpredictable Jabulani is impressive

Needs some work: The police car after Villa has finished with it

Needs some work: The police car after Villa has finished with it

His control of the notoriously unpredictable Jabulani is impressive, but Barcelona didn't approve of their players fighting the law and stepped in to ban the advert.

Having smashed a few windows, Villa returns to his car as the coppers emerge from the nearby diner before giving them the eye in the rear view mirror.

However, with Villa's respect for the police presumably beyond all doubt, we can now enjoy his skill.

Banned Need for Speed advert starring David Villa

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