You should have gone to Specsavers, Eden! Opticians poke fun at Chelsea star after ball boy incident
11:16 GMT, 25 January 2013
12:05 GMT, 25 January 2013
As the fall-out from Eden Hazard's 'kick' at Swansea City ball boy Charlie Morgan continues, clever marketing folk are seeking to take advantage of the scandal with witty advertising campaigns.
Specsavers took out full page adverts in national newspapers today offering the Chelsea player a bit of advice on how to tell the difference between a living, breathing ball boy and an inanimate leather football.
Their slogan 'Should've gone to Specsavers' once again proving apt in a sporting context.
Clever: The Specsavers advert that appeared in a number of national newspapers this morning
Controversy: Chelsea's Eden Hazard allegedly booted Swansea ball boy Charlie Morgan (inset) in the closing stages of Wednesday's Capital One Cup semi-final at the Liberty Stadium
It's not the first time the opticians have got involved in sport, as they sponsor referees, no doubt with tongue firmly in cheek, in the Scottish Premier League.
Their catchphrase is, as we all know, a common lament at football grounds when an official fails to spot the glaringly obvious.
They have also used a sporting theme in some of their previous television commercials…
Specsavers long jumper advert
Specsavers golf advert