QPR take things into a new dimension with 3D programme
11:29 GMT, 24 September 2012
QPR may have maintained their Premier League status by the skin of their teeth last season – but now it seems they are pushing on and ready to enter a new dimension. The third dimension to be exact.
The Loftus Road club are set to produce a 3D programme for their London derby with West Ham on October 1, as they go in search of their first league win of the season.
The eye popping matchday magazine will be a first in the Premier League but it has been done before by three other teams, including Championship side Millwall.
Eye popping: The QPR players Nedum Onuoha, Shaun Wright-Phillips and Ryan Nelsen get a first look at the one-off programme
Fans buying the programme will be given a pair of 3D glasses to read the 84 page publication, of which 75 per cent will have the ground breaking special effects.
Hoops editor Ian Taylor said: ‘Our new-look matchday programme has been tremendously well-received by the fans this season, but we wanted to try something different and forward-thinking and the result is a 3D programme of real substance and style.
Impressive stuff: Park Ji-Sung and Jamie Mackie take a look at the new programme
‘The publications team at QPR have worked around the clock in the last few weeks and alongside O-Publishing who have been first-class from a design perspective, we're really happy with the final product.’
QPR striker and former West Ham forward Bobby Zamora will be featured in the one off programme in the Q&A feature.
Have Spurs taken an even bigger leap forward with their publication You may need special glasses to read the R’s 3D programme, but Tottenham have gone a stage further by producing an augmented reality compatible shirt.
Fans with smartphone or tablet are able to access special video features when they point their device at the club’s shirt or badge.
Club sponsor Aurasma have produced a mobile app that allows fans to access match highlights and exclusive interviews when their device is pointed at the shirt in the programme.