Padraig's brand plan helps out paralysed family member after car accident
22:54 GMT, 28 March 2012
When a family member with a wife and three young children was left paralysed after a recent car accident Padraig Harrington wondered what he could do to help.
His innovative solution was to offer branding on his shirts and headwear to three sponsors for his next three tournaments – in turn, the Shell Houston Open, the Masters and the Heritage – with all proceeds going to the relative Gerard /03/28/article-2121883-12380CCD000005DC-912_468x309.jpg” width=”468″ height=”309″ alt=”Doing his bit: Padraig Harrington has sold sponsorship to raise money” class=”blkBorder” />
Doing his bit: Padraig Harrington has sold sponsorship to raise money
At least $200,000 has already been raised from the trio who came forward, with the promise of more if Harrington plays well over the period, gets himself on television, and people buy products from one of the sponsors, Blarney Woollen Mills.
‘A percentage of any sales will go to Gerard so that is a further incentive,’ said Harrington.
‘I’m grateful to my regular sponsors for allowing me to do this and we’re thrilled with the guys who have come in. Gerard’s doing as well as can be expected.
Positive: Harrington says his wife's cousin is doing as well as can be expected
He’s very positive about the future as is his wife, and they have a great support team around them.’ Harrington opened with a 61 in his last tournament in Florida before falling away, but feels his game is now in shape to put four good rounds together.
His major record since claiming three during a remarkable run in 2007-8 has been poor but he argues: ‘I think if you look back through history at players who won three or more majors they generally had a cooling-off period somewhere along the line and I’m a great believer these things are cyclical.’