Serving up a treat: Maria launches sweet brand as she gears up for Australian Open
16:47 GMT, 10 January 2013
17:22 GMT, 10 January 2013
Maria Sharapova’s premium sweet brand is set to fly off the shelves in 2013 if they taste as good as they look.
Sugarpova, the tennis ace’s own creation, will launch in the UK, Japan, Canada, Russia, India and China this year. It has already done well in the America, selling a quarter of a million bags in three months.
This week she’ll be promoting the product in Australia, as she makes her final preparations for the opening Grand Slam of the year.
Making a packet: The Russian launched her sweet brand, Sugarpova, last year and sold a quarter of a million bags within three months
Tasty: You can choose from flavours that include Spooky Sour, Splashy, Silly, Cheeky Flirty, Silly Sour and Chic
The Russian, who claims to have a sweet tooth, invested half a million dollars in the brand. Each bag retails at around 3.70 a bag, a steep price in comparison to a bag of Haribo which is less than half that.
It’s not the first time she has ventured into design, having previously teamed up with Nike and watch-makers Tag Heuer. But this solo project has been more of a challenge for the world No 2.
The brand offers 12 varieties, such as Sporty, which are in the shape of tennis balls, and Chic, which features mini gummy handbags and heels. There is also Splashy, in the shape of turtles and squid, and Sassy Sour.
Sporty: One of Sugapova's variations features gumballs in the shape of tennis balls
Sugarpova consultant Jeff Rubin said that Sharapova has been very committed to the business, and that only the day after winning the French Open she was at the factory conducting taste tests for the product.
The 25-year-old has not ruled out expanding the brand into other areas once her tennis career ends, such as fashion and cosmetics.