Manchester United gear up for fresh injection of cash with seven-year, 25m per season shirt deal with Chevrolet
15:56 GMT, 30 July 2012
Manchester United have revealed a bumper seven-year shirt sponsorship deal with car firm Chevrolet that is worth around 25million per season.
The link-up – which will see the American company's name on the front of United's jersey's from the 2014-15 season – will boost the coffers at Old Trafford.
There are fears over the club's long-term stability with the mounting debts under the Glazers, who are considering floating on the New York Stock Exchange.
Whopper: Manchester United's squad pose for a picture at a Chevrolet event in Shanghai
Chevrolet will be the club's fifth shirt sponsor in history and the deal is worth well over the 20m per season Aon are currently paying.
United’s commercial director Richard Arnold said: 'This is a fantastic, long-term deal for the club.
'We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.
'They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
'It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the club.'
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Alan Batey, General Motors’ North America Vice President of US Sales and Service, said: 'We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
'Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
'When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit.
'And, to be only the fifth name on the iconic red jersey is a genuine honour. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.'