London 2012 Olympics: British Handball campaign against Olympic venue"s Copper Box name-change

Copper Box British Handball campaign against 'generic' Olympic venue name-change

British Handball will start a
campaign against the renaming of the Olympic handball venue from the
Handball Arena to the Copper Box.

The sport's chief executive Paul
Goodwin is unhappy about the decision to change the venue's name, as it
does not give Handball enough credit for its recent growth.

The 7,000 seater stadium has been
given its new moniker because of the material used to build it, but
Goodwin does not think the Copper Box is an appropriate name.

Venue: David Cameron recently hosted a cabinet meeting in the newly named Copper Box

Venue: David Cameron recently hosted a cabinet meeting in the newly named Copper Box

'Why have they not renamed other facilities in a similar vein' he asked.

'Perhaps the Olympic velodrome will
be called the “big round wooden building” or the basketball arena
renamed as the “Marshmallow”'

He added: 'Retaining the name of the sport in the title of the venue is important to us.

'The Olympics has given handball a
great opportunity to grow in popularity, and all the indications are
that we are achieving that.

Celebration: Paul Goodwin (right) after confirmation that Team GB would enter male and female handball teams at London 2012

Celebration: Paul Goodwin (right) after confirmation that Team GB would enter male and female handball teams at London 2012

Growth: Handball is one of the most popular sports in Europe

Growth: Handball is one of the most popular sports in Europe

'I think we deserve to have all our
good work in developing the sport recognised by the authorities by not
giving the venue a generic title that does nothing to reflect its use.'

Handball is the most popular sport for women in Europe, and the second most popular for men.

Almost 60,000 children and young
people in Britain were introduced to the sport last year, and the
British women's team shocked the world by beating African Games
champions Angola at an Olympic test event at the stadium in November.

Copper Box: Not a very imaginative name for the venue

Copper Box: Not a very imaginative name for the venue

It became a men's Olympic sport at
the 1936 Berlin Olympics, but it was not until Montreal 1976 that
women's team handball was introduced to the event.

The Copper Box will host handball,
goalball and modern pentathlon fencing at London 2012, before being
transformed into a multi-use community sports centre.