Liverpool avoid fans' wrath by ruling out Anfield name change
08:43 GMT, 16 October 2012
Liverpool have ruled out renaming Anfield to help fund the proposed 150million redevelopment of the stadium.
The Reds had previously held talks with a number of interested parties when they were considering building a new 300m ground.
But after deciding to remain at Anfield, managing director Ian Ayre has confirmed the stadium will retain its famous name.
Staying put: Liverpool will redevelop Anfield to increase the capacity
‘There won’t be a naming rights deal for Anfield,’ he said. ‘It was only something we looked at when we were assessing the option of a new stadium.
‘Naming rights was a difficult process but we weren’t without our suitors. We have had and still have interest around it.
‘A new stadium would never have happened without it but that was only one part of it.
‘We had to balance the two possible options. It was about finding the best solution for the club and we feel very strongly that this is the right one.
‘Our preference was always to stay at Anfield and this is a major step forward.’
Changes: Sybil Road is one of the streets that will be affected
The planned project will increase the capacity from 45,000 to 60,000 and will involve a number of streets behind the Main Stand being demolished.
Under the plans, Lothair Road, Alroy Road and Sybil Road will be cleared and residents affected will be rehoused.
The redevelopment has been designed to avoid a reduction in capacity while the work is carried out while Ayre has denied that manager Brendan Rodgers will see his transfer budget slashed.
‘The right solution is the right economic solution,’ he added.
‘Rather than it detracting from our spending in the transfer market, the whole point of doing this is to actually increase our revenues.
‘If we look at our biggest competitors with a bigger capacity… their matchday revenue is significantly ahead of ours.
Plans: John Henry (right) had considered moving the club
‘This whole initiative is designed to generate additional revenues so the ultimate solution has to be one that increases the overall output through the process rather than decreasing it.
‘We’ll find the right financing solution, the right return on investment to deliver the right amount of additional revenue to support the long-term future of the football club.’