Liverpool in record 150m kit deal with American firm

Liverpool in record 150m kit deal with American firm

Swapping stripes: The distinctive Adidas three-stripe brand will no longer be on Liverpool shirts

Swapping stripes: The distinctive Adidas three-stripe brand will no longer be on Liverpool shirts

Liverpool fired a parting shot at Adidas after they signed a 150million kit deal with American firm Warrior Sports.

The club have agreed a six-year
contract worth 25m per season to have their home, away and third kits
manufactured by the Boston-based company – a deal which is only eclipsed
in world football by Barcelona's 26.3m-per-year agreement with Nike.

Liverpool managing director Ian Ayre
said the deal, which trumps the 23.5m Nike pay annually to Manchester
United, is a 'landmark' for the club.

Adidas have produced Liverpool's kits
every year since 2006 – the deal was worth 12m per year – but their
chief executive, Herbert Hainer, suggested the club priced themselves
out of the relationship.

Ayre said: 'We are disappointed that Adidas seem to point to a lack of European football as reason not to agree a new deal and cannot see that we are on a par with the biggest football brands in the world.'