What a strip-off! Hughton dumps 40 Birmingham top the team have never played in
10:52 GMT, 28 March 2012
Birmingham boss Chris Hughton has risked the wrath of fans by ditching the away kit without it ever being worn in a competitive game.
The 40 top was launched last summer but the Blues have not been seen in the strip since pre-season.
Hughton prefers the yellow 'European' kit if colours clash with the opposition and the cobalt blue and black number is now available for 30.
A club insider told the Birmingham Mail: 'Some managers like certain kits for all sorts of reasons and the yellow shirts were the design that the manager wanted to use.
Get your kit on: Birmingham have not worn this top in a competitive game
'The yellow kit went down a storm in the Europa League, so the team persisted with it. 'These shirts were not manufactured on the same scale as the official home and away kits, so not so many have been available to purchase.
'We can see the fans' point of view.'
John Devlin of football shirt experts TrueColours said: 'My initial thought was that, although it was a smart design, did it really give the club a suitable away option against teams playing in blue
'Clubs are losing sight that the purpose of an away kit is to provide an effective alternative colour option should there be a clash.
'If clubs persist in releasing these unnecessary outfits – with ever increasing price tags – I fear a backlash amongst supporters.'
The shirt has already been consigned to the bin with new plans in place for next season.
A Birmingham fan, who did not wish to be named, said: 'It could be seen as a bit of a rip-off because lots were sold in comparison to the yellow shirt and I can see people being miffed that it's not been worn in a competitive match.
'However, I also think it might attain some sort of trivia or cult value.
'One of the more popular 'old-fashioned' shirts that fans wear is the German flag design, which I believe was worn only twice.'