Froch reinvents himself in preparation for Kessler – world champion bids for immortality as boxing's God of War
17:08 GMT, 11 March 2013
19:49 GMT, 11 March 2013
There are those who understandably already believe Mikkel Kessler is in for the fight of his life when he meets Carl Froch in a rematch at The O2 Arena on May 25.
That as a tough, established and fearless world champion, Froch already represented the hardest opponent he could have dreamed of and that he was already in some ways taking the form of Kessler's worst nightmare.
Not so. Froch, it seems, has reinvented himself, and no longer is he the toughest of people – he is now an immortal warrior.
Intimidating: Carl Froch, dressed as God of War, already represents a considerable challenge to Mikkel Kessler
The super middleweight has been transformed into Kratos, the leading character from PlayStation game God of War, a transformation Kessler best hope is only temporary.
'They described our first fight as “brutal” and if I was to forecast one word that will probably describe our rematch, then it will likely be “savage”, said Froch when the rematch for their April 2010 fight – which Kessler narrowly edged on points – was announced at the start of February.
Kessler at the time appeared unconcerned, promising 'two warriors going at it from the first bell until the very end, it will be pure action and adrenaline', but this latest appearance from Froch may yet make him feel otherwise.
Weapons at the ready: But Froch will prepare to use little more than his fists in May
God of War Surely even the 'Viking Warrior' will be no match for Froch
Froch, meanwhile, has insisted he will cement his
reputation as a throwback fighter by claiming revenge Kessler when they clash.
The Nottingham fighter believes the era of unbeaten
champions who reign with padded records must be rendered a thing of the
past if boxing is to re-assert its importance in today's sporting
He said: 'A lot of people over the
years have built up protected records and taken 35 fights before
fighting good opponents, but that way of promoting fighters is finished.
Soft side A smiling Froch greets his two-year-old son, Rocco, with a kiss
'I have fought top opponents fight after
fight. I have not won them all but my name is massive and everyone
respects what I do. People see me as the one who is putting boxing back
on the map.
'You can't con the public by fighting
bums any more. You've got to be involved in 50-50 fights that you could
win or lose. These are fights I want because they give me respect and
Froch was speaking at an event to promote the God Of
War: Ascension video game.
Eye of the tiger: Froch is almost unrecognisable once the make up has been applied
Kratos: The God of War character (left) that Froch's look is based upon
He also did not rule out a third
meeting between the pair.
Froch added: 'I think my defence has improved since I first fought him and I don't stand and trade so much.
'People know they will be witnessing a
brutal act between two genuine warriors who refuse to lie down. I'm sure
once I beat him there will be a good chance of doing it a third time
because it is what people want to see.'